DIGITAL MARKETING IS MY GREAT PASSION.
“Cases Solved with Arguable Efficiency”
ABOUT ME
Nimit Gupta- Digital Marketing Consultant
As an MBA (Marketing & IT), I have over 4 years of experience in managing marketing activities including ATL and BTL activities, digital marketing, analytics and social media listening.
On a daily basis, I handle activities such as managing and coordinating marketing and creative staff, leading market research efforts to uncover the viability of current and existing products/services, and liaising with media organizations and advertising agencies.
I am also responsible for working with executives to determine budgets, targets and participating in discussions to develop pricing strategies for products and services.
I am working towards a position where I can lead a team and teach others how to effectively manage and grow existing business.
nimitgupta08@gmail.com
PHONE
+91-8884132288
BIRTHDATE
31-08-1990
Blog
www.digitalenthu.com
SKILLS
I AM REALLY GOOD AT THE FOLLOWING TECHNICAL SKILLS
Professional Skills
Functional Skills
Social Media Marketing
90%
Search Engine Optimization
80%
MARKETING TOOLS
- Hootsuite
- HubSpot
- Sprout Social
- ReTargeter
- Mail Chimp
- OptinMonster
Digital Advertising
85%
Email Marketing
90%
ANALYTICS
- Google Analytics
- Facebook Analytics
- Twitter Analytics
- Kissmetrics
- Sysomos
- Radian6
Creative and Content Strategy
70%
Inbound Marketing
75%
DIGITAL ADVERTISING
- Google AdWords
- Facebook Ads
- Twitter Ads
- Bing Ads
- Nanigans
- Socedo
Market Research and Media Planning
80%
Content Marketing
75%
GRAPHICS DESIGNING
- Adobe Photoshop
- Adobe Illustrator
- Canva
Website Development
80%
Graphics Design
60%
WEB DESIGN
- WordPress
- HTML 5
- Wix
EXERIENCE
PREVIOUS ASSOCIATIONS THAT HELPED TO GATHER EXPERIENCE
FEBRUARY
2017 – NOW
WeP SOLUTIONS LIMITED
Assistant Marketing Manager
As the marketing manager, I am responsible for developing, implementing and executing strategic marketing plans for their new line of business, WeP Digital Services Limited in order to attract potential customers.
My day-to-day tasks include managing and coordinating marketing and creative staff, leading market research efforts to uncover the viability of current and existing products/services, and liaising with media organizations and advertising agencies.
I am also responsible for working with executives to determine budgets and targets and participating in discussions to develop pricing strategies for products and services.
OCTOBER FEBRUARY
2016 – 2017
YAPPILY
Digital Marketing Manager
At Yappily, I managed Social Media Marketing- Planning & executing the strategy and roadmap across multiple touchpoints like Facebook, Twitter, Pinterest, Instagram and LinkedIn.
I was responsible for planning, executing, monitoring, optimization and analysis of digital campaigns on Facebook, Twitter, Pinterest and Google AdWords platforms
I managed content and creative strategy to plan and execute design and content elements for Social Media Marketing, Email Marketing and Digital Advertising. Other tasks included managing SEO and analysing performance using Google analytics
AUGUST SEPTEMBER
2015 – 2016
AFFIMITY
Digital Marketing Manager
At Affimity I was completely responsible for the analytics part of the business which I did using Google Analytics and few other tools.
Apart from generating weekly growth reports, which helped in understanding the growth of the company, I helped in deciding the strategy based on what is working and what is not.
I was part of the team handling the digital marketing activities like Facebook marketing, Twitter Ads, Google AdWords.
MAY AUGUST
2014 – 2015
GENPACT
Senior Research Associate
At Genpact I was responsible for managing social media project of one of the largest pharmaceutical companies in the world.
My responsibilities included taking out relevant data based on defined parameters for quality control and do data analysis.
I used to develop actionable insights which were readily implementable in line with the KBQs and was responsible of sending out monthly client report.
CERTIFICATIONS
EXCELLENCE TAKES A LOT OF EFFORT!
GOOGLE ADWORDS CERTIFIED
The AdWords exams cover basic and advanced advertising concepts, including campaign set up, management, and optimization.
This exam covers basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimizing AdWords campaigns.
GOOGLE ANALYTICS CERTIFIED
The Google Analytics individual qualification exam covers basic and advanced Google Analytics concepts. This includes topics such as
1) planning and principles
2) implementation and data collection
3) configuration and administration
4) conversion and attribution
5) reports, metrics, and dimensions.
EDUCATION
THE ROOTS OF EDUCATION ARE BITTER, BUT THE FRUIT IS SWEET
INSTITUTE OF MANAGEMENT TECHNOLOGY, NAGPUR
PGDM- Marketing and Information Technology
2012 – 2014
LOVELY PROFESSIONAL UNIVERSITY, PUNJAB
B.Tech (Hons.)- Computer Science
2008 – 2012
PORTFOLIO
TESTIMONIALS
I AM OKAY TODAY, BUT IN A YEAR YOU WILL SEE ME, I'LL BE AMAZING.
I have worked with Nimit at Genpact wherein he was a part of my team. He is quite a hardworking, and an intelligent person with a positive attitude. He has the ability to deep dive into a problem and come up with an effective solution. He is a very dedicated individual and doesn’t believe in wasting time.
Upasna Mann
I have worked with Nimit for more than a year. He has excellent analytical skills that helped us in understanding and taking action of complex social media data. He never dropped the ball and never said no to any assignment. Friendly and highly competent, Nimit will be an asset to any team
Parveen Mittal
I had the pleasure to work with Nimit. He was the main help in defining our social media and multi-channel marketing strategies. His analytical chops brought some important data and information about our traffic. He is very knowledgeable of Social Media, analytical tools, and data visualization.