Why Digital Marketing Skills Are Important
The marketing world is new, exciting and continuously changing, or to use a better word, evolving. If you look at any job site today you’ll come across job titles that did not even exist few years back. Digital marketing professionals are being sought actively by organizations to help them grow and compete in this digital era.
So, if you’re currently looking for a new marketing job, it would be wise to brush up on your digital knowledge and expertise.
In a recent survey by the Online Marketing Institute, 750 employers were asked about the talent and skills they are looking for. Here are the results:
- Analytics: 76 percent said this skill is important or very important
- Email Marketing: 73 percent said this skill is important or very important
- Content Marketing: 68 percent said this skill is important or very important
- Social Media: 67 percent said this skill is important or very important
We have taken this survey as base and added some more which we think are also important.
With so much data being generated every second, analyzing this using proper tools such as Google Analytics is a must have skill.
What use is all your knowledge if you don’t know how it is impacting your strategy or if your strategy is actually working and you are meeting your goals!
You’ll need to not only implement strong inbound and outbound digital strategies, but also analyze them regularly and use those insights to constantly improve.
SEO (Search Engine Optimization)
SEO is one of the most important skill one has to learn in order to compete for a high paying digital marketing job.
You must have a grasp of SEO, Sitemaps and also know how to work with tools like MOZ, SEMrush and other tools to identify customers’ search behaviors and the competitive landscape.
Social Media Advertising
It is predicted that by 2016 there will be $25 billion spent on social advertising in 2016.
This figures alone tell us how important digital advertising is. And since most of the digital space is concentrated around Facebook a<img class="wp-image-884 alignleft" src="http://www.digitalenthu.com/wp-content/uploads/2016/04/Social-media-123.jpg" alt="social media 123" width="281" height="187" srcset="http://www.digitalenthu.com/wp-content/uploads/2016/04/Social-media-123.jpg 960w, http://www.digitalenthu.com/wp-content/uploads/2016/04/Social-media-123-300×200.jpg 300w, http://www.digitalenthu achat de viagra g.com/wp-content/uploads/2016/04/Social-media-123-768×512.jpg 768w, http://www.digitalenthu.com/wp-content/uploads/2016/04/Social-media-123-660×440.jpg 660w, http://www.digitalenthu.com/wp-content/uploads/2016/04/Social-media-123-450×300.jpg 450w” sizes=”(max-width: 281px) 100vw, 281px” />nd Twitter, knowing how to use these two platforms to build a strong digital presence is really important.
You can read about tips to create successful Facebook ad campaign here.
Digital marketers need to understand how to develop a strong social media presence to help bolster their brands and further their marketing goals.
Facebook & Twitter advertising, Google AdWords are the main areas that one needs to master (or at least have some experience) if you plan to bloom in the digital marketing space.
Email Marketing is not just sending out bulk emails. It has evolved and has much more to it.
You have to optimize your e-mails according to a strategy formed and testing it, analyzing what is working and what is not and refining the strategy based on that.
If you have heard about distribution list, you must know how important it is to develop one and to generate more business opportunities using e-mail nurturing.
Content is the king. Your SEO, e-mail marketing and social media skills are of no use if you don’t know what to write.
Content marketing consists of writing e-mails, press releases, website copy, proposals, social posts. And as you can understand these are the basics of digital marketing.
If your website doesn’t have appropriate content, search engines won’t show your company;’s name in the top. And in today’s world getting visibility is the most difficult task.
If you want to learn how Google search works click here. This will give you more clarity why content is one of the most important aspects of digital marketing.
Master these skills and you’ll thanks yourself later when you roam around in your luxury car making your friends jealous! Ready to make a switch?
Here’s a short video by Mondo on hot digital marketing skills in demand along with the salary guide.