How To Make Facebook Post Go Viral (Without Promotion)

How I Made My Facebook Posts Reach 180K People?

I am sure all of us have wondered how can we make a Facebook post reach out to thousands of people. Today I will be sharing few of my Facebook posts that have gone viral and some tips and tricks to do them.

But before take a look at some of the posts on a page that I manage. Although it has been quite some time that I have posted on that page, it still can be used as a great example of viral Facebook posts.

Take a look at these posts. Keep in mind that I have not done paid promotion for these posts.

viral 1

Reach- Around 130K | Views- Almost 10K

 

 

viral 7

Reach- Around 180K |  Views- 4K

 

viral 2

Reach- Around 10K | Views- 315

 

 

viral 3

Reach- Around 15K | Views- 254

 

viral 4

Reach- Around 11.5K | Views- 290

 

viral 5

Reach- Around 24K | Views- 795

 

viral 6

Reach- Around 12K | Views- 528

 

These are just a few examples of my posts that did well without paid promotion on Facebook. Now lets get to understand what factors affect the reach and how to improve it.


Top 5 Ways To Increase Facebook Posts Reach

See What Kind Of Posts Are Doing Best

This is one of the basic and best things to understand what your followers like to read. Is it videos, photos, memes, infographics or just funny posts. You can analyse all these after few days of trial and error. And this can be done using the insights section of Facebook analytics.

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Content Is Still The King

After you understand what kind of posts are doing good, make sure you post quality content. Before posting you should think that will people share this with their friends? Put yourself in their shoes and THINK!


Post At The Perfect Time

This is also one of the key factors that affect how much your post gets shared. After few days of trial and error, you will get an idea about when your fans are online the most. This can be seen inside the Posts Report inside the Facebook Analytics.

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Use Relevant Tags

Understanding the usage of tagging is really important if you want your post to reach thousands of users. It is vital to understand that stuffing your post with many tags will not do good. On the contrary, it may be counter-productive.

Take this post for example. I have used just two tags and it did the trick.

viral 8

You have to choose carefully whom to tag so that the post may be seen by maximum users. Check which other Facebook pages are most active and tag them.


Cross Promote

One of the classic methods to do unpaid Facebook promotion is sharing your content on other pages, forums and other relevant mediums. This would allow more users to see what you are posting and ultimately increase your reach.


So follow these steps and see your Facebook page fans grow. Hers’s a short video explaining what is Facebook reach by Constant Contact.

Orkut Founder Launches Hello

Hello- Social Media Platform Focussed On Your Passions

An interesting development in the field of social media!  One of the pioneers in the field of social media, Orkut, is entering the social media fray once again.

Say hello to “hello”!

hello


I’m confident the more we connect, the more beautiful it will become. I created Orkut with this in mind. Fear and hatred have no place when you make such a simple and friendly gesture to someone else

Büyükkökten wrote in a blog post


If you visit Orkut, this is what the founders have written!

Hello,

I’m Orkut.

You may not know me but 12 years ago I started a social network called orkut.com while I was working as an engineer at Google. I’m the guy orkut.com was named after. In 2014 when Google announced that orkut would be shutting down, it was a sad moment for us. orkut had become a community of over 300 million people and was such an amazing adventure for all of us. Nobody wanted to lose what we had created together. We met amazing new people. We went on dates. We found new jobs. We even got married and had kids because of orkut. We made it happen, together.

The world is a better place when we get to know each other, when we are a little less strange to each other. I’ve been a stranger myself sometimes: I was born in Turkey and grew up in Germany where I was a geeky muslim boy in a class of blondes. Back in Turkey in middle school, I was the funny guy with the German accent. All my life, I have felt like someone on the outs: I was a programmer, I was gay or I was short and had a foreign accent. I haven’t always had the easiest journey. But the truth is, I’ve never had trouble making friends because I love people.

I think we all should be a little bit friendlier. The world needs it. We are living in a strange time. We hide behind our devices, ignoring the people around us. We stay with locals when we travel abroad but we don’t even know our neighbors at home. We click through feeds of updates from our friends from under our covers in the dark. Our lives are splinters of anonymity and isolation. Too often, we are lonely. Too often, we are afraid of what we don’t know. Too often, we are hateful toward what we don’t understand.

But I’m hopeful about our world. I’m confident the more we connect, the more beautiful it will become. I created orkut with this in mind. It’s also why I created the world’s first social network when I was a grad student at Stanford, and it’s why I have dedicated my life to helping people connect with each other.

So to all my friends, thank you for making orkut such a loving community. I’m so blessed to share this world with you. As a token of gratitude, I am making a new social network just for you. I’m not so good at goodbyes, so I’m calling it hello. hello is the next generation of orkut.

What is hello?

hello is the first social network built on loves, not likes. I designed hello to help you connect with people who share your passions.

hello connects us all. Think about it: you can say “hello” in any language and people will understand. “Hello” is probably the most widely spoken word in the world after “Okay.” Aló, halo, ʾāllo, alô, hallo, alló, hello. Fear and hatred have no place when you make such a simple and friendly gesture to someone else. So come join me, and make some new friends. Say hello, and love your world.

stay beautiful,
signature
– Orkut


Currently the app is not available worldwide only but is set to launch soon. You can download the app here.

hello 2

We wish “hello” brings the much needed change in the social media space.

Facebook’s Online Interest- Based Advertising

Facebook Advertising

Facebook Ads

Facebook has started a new thing which pretty much changes the way online advertising will be done.

Online interest-based advertising means deciding which ads you might like to see based on your activity on websites and apps off of Facebook. -Facebook

What you do on other websites and apps which use Facebook’s service and technology will be used to track and according to your activities ads will be displayed.


Interest-Based Advertising

Marketers can now select languages, “ethnic affinity and various life events such as people who have recently moved to a particular place or got a new job.

Advertisers who want to target the newly engaged can narrow that down to engagements within one year or within three months. There are even options to target baby boomers, video game console players, early or late adopters of technology, fans of specific sports teams or people who go on cruises.

This is called interest-based advertising, and Facebook says “many companies already do this.”

A user can opt out of this program. But this won’t mean that you won’t get any ads. The ads won’t just be relevant to you.

Here’s a short video explaining hidden Facebook interest list.

Top 4 Recent Updates by Facebook

Facebook For Advertising

Facebook is one of the most popular advertising platform available us today. And why not! After all, from companies to individuals, everyone can reach a great number of people just by sitting at one place.

facebook new logo 2015.svg 450x169.jpg

So it is really important for everyone, especially digital marketers and growth hackers to stay up to date with what is going on with Facebook!


Here are the top 4 latest updates by Facebook:

The 20% image text rule is gone

I am sure many have felt the irritation caused by the ‘stupid’ 20% image text rule. Like me, many marketers must have used the Grid Image Checker Tool. We had to ensure that only 5 squares out of 25 squares (5X5 grid) contained text.grid

According to Afsheen Ali, Product Marketing Manager at Facebook:

Our research has shown that people demonstrate a preference for ads with less text. Previously, if 20% of an ad image’s area was text, it was not approved to run on Facebook, Instagram or the Audience Network. We are shifting to a new solution to improve this experience which allows advertisers more flexibility while still allowing us to maintain an enjoyable experience for people. –Afsheen Ali, Product Marketing Manager at Facebook

Now Facebook is trying to eliminate this constraint. The new rule considers the amount of text as OK, Low, Medium or High.

facebook ad new gridThe great part of this is that it does not completely prohibit the ad with more text. It just reduces the reach.

You can test your ad’s text density by using Facebook’s Text Overlay Tool.


360° Photos

Facebook has introduced the option to upload 360° Photos and share them with your friends. It is really exciting to see the entire surrounding as experienced by someone!

facebook 360 photo

“We’re improving photos on Facebook so that people can share more immersive views of their world. For the first time, you can now easily share 360 photos on Facebook. This medium enables new opportunities for creativity, and we’re excited to see what kinds of 360° photos get shared on Facebook. –Andy Huang, a product manager at Facebook


The audience network will move beyond Facebook

Up till now, marketers had the maximum available reach as the number of Facebook users worldwide (1.65 billion approx.).

facebook audience

 

Now Facebook is planning to expand its reach by allowing third-party apps to display advertisements and these ads will be visible to anyone who has ever visited Facebook.

This is known as online interest-based advertising. You can read more about it here.

This will allow marketers to reach more people. According to the Wall Street Journal, Facebook will use a mix of cookie tracking, its own buttons and plugins and other data to track and identify non-users on third-party websites.


Facebook added maps to its Local Awareness Ads

Store Visits is a new metric added to Facebook’s Ads Reporting tool. Yes. You read it right. Now marketers can track how many store visits did a particular ad drove.

facebook local3 ss 1920

 

There are mainly 2 main features that help you to track the above parameter:

  1. Map card- You can enter a map pin for your business location, distance to business, hours of operation and a direction link.
  2. Call to action button- Such as Get Directions, Call Now, Learn More, etc.

The store locator shows a map of all of the locations that a business has nearby. People can click on the map in the advert to view information about nearby locations. Without leaving the advert or app, they can view the address, opening times, phone number, website and estimated travel time for each store. Facebook

Here’s a short video explaining the Facebook maps.


I have decided to write a new post every month for major social media networks. Please give your opinions in the comment section below.