DIGITAL MARKETING IS MY GREAT PASSION.
"Cases Solved with Arguable Efficiency"
NIMIT GUPTA - Digital Marketing Strategist
As an MBA (Marketing & IT), I have over 4 years of experience in managing marketing activities including ATL and BTL activities, digital marketing, analytics and social media listening.
On a daily basis, I handle activities such as managing and coordinating marketing and creative staff, leading market research efforts to uncover the viability of current and existing products/services, and liaising with media organizations and advertising agencies.
I am also responsible for working with executives to determine budgets, targets and participating in discussions to develop pricing strategies for products and services.
I am working towards a position where I can lead a team and teach others how to effectively manage and grow existing business.
I AM REALLY GOOD AT THE FOLLOWING TECHNICAL SKILLS
"Cases Solved with Arguable Efficiency"
PREVIOUS ASSOCIATIONS THAT HELPED TO GATHER EXPERIENCE
WeP SOLUTIONS LIMITED
Assistant Marketing Manager
FEB 2017 - TILL TODAY
As the marketing manager, I am responsible for developing, implementing and executing strategic marketing plans for their new line of business, WeP Digital Services Limited in order to attract potential customers.
My day-to-day tasks include managing and coordinating marketing and creative staff, leading market research efforts to uncover the viability of current and existing products/services, and liaising with media organizations and advertising agencies.
At Affimity I was completely responsible for the analytics part of the business which I did using Google Analytics and few other tools.
Apart from generating weekly growth reports, which helped in understanding the growth of the company, I helped in deciding the strategy based on what is working and what is not.
I was part of the team handling the digital marketing activities like Facebook marketing, Twitter Ads, Google AdWords.
Digital Marketing Manager
At Genpact I was responsible for managing social media project of one of the largest pharmaceutical companies in the world.
My responsibilities included taking out relevant data based on defined parameters for quality control and do data analysis.
I used to develop actionable insights which were readily implementable in line with the KBQs and was responsible of sending out monthly client report.
EXCELLENCE TAKES A LOT OF EFFORT!
GOOGLE ADWORDS CERTIFIED
The AdWords exams cover basic and advanced advertising concepts, including campaign set up, management, and optimization.
This exam covers basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimizing AdWords campaigns.
GOOGLE ANALYTICS CERTIFIED
The Google Analytics individual qualification exam covers basic and advanced Google Analytics concepts. This includes topics such as
1) planning and principles
2) implementation and data collection
3) configuration and administration
4) conversion and attribution
5) reports, metrics, and dimensions.
THE ROOTS OF EDUCATION ARE BITTER, BUT THE FRUIT IS SWEET
INSTITUTE OF MANAGEMENT TECHNOLOGY, NAGPUR
PGDM- Marketing and Information Technology
2012 – 2014
LOVELY PROFESSIONAL UNIVERSITY, PUNJAB
2008 – 2012
I AM OKAY TODAY, BUT IN A YEAR YOU WILL SEE ME, I'LL BE AMAZING.
I have worked with Nimit at Genpact wherein he was a part of my team. He is quite a hardworking, and an intelligent person with a positive attitude. He has the ability to deep dive into a problem and come up with an effective solution. He is a very dedicated individual and doesn’t believe in wasting time.
I have worked with Nimit for more than a year. He has excellent analytical skills that helped us in understanding and taking action of complex social media data. He never dropped the ball and never said no to any assignment. Friendly and highly competent, Nimit will be an asset to any team
I had the pleasure to work with Nimit. He was the main help in defining our social media and multi-channel marketing strategies. His analytical chops brought some important data and information about our traffic. He is very knowledgeable of Social Media, analytical tools, and data visualization.
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