Hello, I am Nimit

Digital marketing

I am Google Certified Digital Marketing Specialist.

As an MBA (Marketing & IT), I have more than 3 years of experience in digital marketing, analytics and social media listening.

I have worked in MNCs along with startups as a Google Analytics and Digital Marketing expert.

Certifictions

Google AdWords Certified

The AdWords exams cover basic and advanced advertising concepts, including campaign set up, management, and optimization. This exam covers basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimizing AdWords campaigns.

Google Analytics Certified         The Google Analytics individual     qualification exam covers basic    and advanced Google Analytics concepts. This includes topics such as                                                        1) planning and principles,          2) implementation and data              collection                                    3) configuration and                            administration                              4) conversion and attribution        5) reports, metrics, and                      dimensions.

Skills

Work Experience

Position: Assistant Manager- Marketing

Roles and Responsibilities: Currently I manage the WeP Digital vertical for WeP Solutions.

Apart from handling the digital marketing activities, I am also responsible for BTL activities. I take care of event management and seminars.

Position: Digital Marketing Manager

Roles and Responsibilities: At Yappily, I managed Social Media Marketing- Planning & executing the strategy and roadmap across multiple touchpoints like Facebook, Twitter, Pinterest, Instagram and LinkedIn.

I was responsible for planning, executing, monitoring, optimization and analysis of digital campaigns on Facebook, Twitter, Pinterest and Google AdWords platforms

I managed content and creative strategy to plan and execute design and content elements for Social Media Marketing, Email Marketing and Digital Advertising

Other tasks included managing SEO and analysing performance using Google analytics

Position: Digital Marketing Manager

Roles and Responsibilities: At Affimity I was completely responsible for the analytics part of the business which I did using Google Analytics and few other tools.

Apart from generating weekly growth reports, which helped in understanding the growth of the company, I helped in deciding the strategy based on what is working and what is not.

I was part of the team handling the digital marketing activities like Facebook marketing, Twitter Ads, Google AdWords.

I also worked with various tools that helped me achieving great results such as Google Analytics, Facebook & Twitter Analytics, Hootsuite, Buffer, Facebook Ad Manager, Google AdWords, etc.

Apart from that I was also part of business development team.

Position: Senior Research Associate

Roles and Responsibilities: At Genpact I was responsible for managing social media project of one of the largest pharmaceutical companies in the world.

My responsibilities included taking out relevant data based on defined parameters for quality control and do data analysis.

Some of them included Stakeholders analysis, Sentiments analysis, Key Themes analysis, Share of Voice (SOV), Activity trend analysis, Channel breakup analysis, etc.

I used to develop actionable insights which were readily implementable in line with the KBQs and was responsible of sending out monthly client report.

I worked with tools like Sysomos, Radian 6, Meltwater and Brandwatch.

Awards & Recognition

Quick Starter Certificate