Hello, I am Nimit
I am Google Certified Digital Marketing Specialist.
As an MBA (Marketing & IT), I have more than 3 years of experience in digital marketing, analytics and social media listening.
I have worked in MNCs along with startups as a Google Analytics and Digital Marketing expert.
Masters Degree Graduation Degree
Institute of Management Technology, Nagpur (2012 – 2014) Lovely Professional University, Punjab (2008 – 2012)
PGDM- Marketing and Information Technology B.Tech (Hons.)- Computer Science
Google AdWords Certified
The AdWords exams cover basic and advanced advertising concepts, including campaign set up, management, and optimization. This exam covers basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimizing AdWords campaigns.
Google Analytics Certified The Google Analytics individual qualification exam covers basic and advanced Google Analytics concepts. This includes topics such as 1) planning and principles, 2) implementation and data collection 3) configuration and administration 4) conversion and attribution 5) reports, metrics, and dimensions.
I have over 3 years of experience in managing digital marketing projects both in the companies where I have worked and as a freelance.
I am proficient in analytical tools like Google Analytics, Sysomos, Radian 6, Facebook & Twitter Analytics, etc. and preparing reports.
I have over 3 years of experience in the field of Social Media Listening. I’ve worked with tools like Sysomos, Radian 6, Meltwater and Brandwatch.
Many years of experience in developing websites
Position: Assistant Manager- Marketing
Roles and Responsibilities: Currently I manage the WeP Digital vertical for WeP Solutions.
Apart from handling the digital marketing activities, I am also responsible for BTL activities. I take care of event management and seminars.
Position: Digital Marketing Manager
Roles and Responsibilities: At Yappily, I managed Social Media Marketing- Planning & executing the strategy and roadmap across multiple touchpoints like Facebook, Twitter, Pinterest, Instagram and LinkedIn.
I was responsible for planning, executing, monitoring, optimization and analysis of digital campaigns on Facebook, Twitter, Pinterest and Google AdWords platforms
I managed content and creative strategy to plan and execute design and content elements for Social Media Marketing, Email Marketing and Digital Advertising
Other tasks included managing SEO and analysing performance using Google analytics
Position: Digital Marketing Manager
Roles and Responsibilities: At Affimity I was completely responsible for the analytics part of the business which I did using Google Analytics and few other tools.
Apart from generating weekly growth reports, which helped in understanding the growth of the company, I helped in deciding the strategy based on what is working and what is not.
I was part of the team handling the digital marketing activities like Facebook marketing, Twitter Ads, Google AdWords.
I also worked with various tools that helped me achieving great results such as Google Analytics, Facebook & Twitter Analytics, Hootsuite, Buffer, Facebook Ad Manager, Google AdWords, etc.
Apart from that I was also part of business development team.
Position: Senior Research Associate
Roles and Responsibilities: At Genpact I was responsible for managing social media project of one of the largest pharmaceutical companies in the world.
My responsibilities included taking out relevant data based on defined parameters for quality control and do data analysis.
Some of them included Stakeholders analysis, Sentiments analysis, Key Themes analysis, Share of Voice (SOV), Activity trend analysis, Channel breakup analysis, etc.
I used to develop actionable insights which were readily implementable in line with the KBQs and was responsible of sending out monthly client report.
I worked with tools like Sysomos, Radian 6, Meltwater and Brandwatch.
Awards & Recognition
Quick Starter Certificate
Awarded ‘Quick Starter’ certificate for my work as an intern in IDBI Federal Life Insurance