Both Haptik and Tapzo (Helpchat) have been around for quite some time. I have been following both of them and I think it is time that we should have a social media competitor analysis between Haptik and Tapzo (Helpchat).
Haptik is a mobile personal assistant service that that provides information on Indian products and services like finding the best mobile plan, do web check in for a flight, make a restaurant reservation, track the status of their online order, find movie timings, locate the nearest ATM and more.
Tapzo (formerly HelpChat) is an app based local services provider (cab bookings, deals, and recharges etc). The company aims to complete the transaction on their platform without ever having to go to other apps.
In this post I have tried to compare their social media figures (Only Facebook and Twitter). Also this data is as on 4-12-2016. Number might have changed by now.
[table id=9 /]
You can download the entire comparison here as a PDF.
The marketing world is new, exciting and continuously changing, or to use a better word, evolving. If you look at any job site today you’ll come across job titles that did not even exist few years back. Digital marketing professionals are being sought actively by organizations to help them grow and compete in this digital era.
So, if you’re currently looking for a new marketing job, it would be wise to brush up on your digital knowledge and expertise.
In a recent survey by the Online Marketing Institute, 750 employers were asked about the talent and skills they are looking for. Here are the results:
Analytics: 76 percent said this skill is important or very important
Email Marketing: 73 percent said this skill is important or very important
Content Marketing: 68 percent said this skill is important or very important
Social Media: 67 percent said this skill is important or very important
We have taken this survey as base and added some more which we think are also important.
With so much data being generated every second, analyzing this using proper tools such as Google Analytics is a must have skill.
What use is all your knowledge if you don’t know how it is impacting your strategy or if your strategy is actually working and you are meeting your goals!
You’ll need to not only implement strong inbound and outbound digital strategies, but also analyze them regularly and use those insights to constantly improve.
Many people have requested me to write about what Digital Marketing tips and tricks they should use for their startups. Today if you are not digitally active, you cannot survive. If you are expecting some sort of magic tip that will take you to the top, close the page.
The truth is there are no cheats or shortcuts for the Digital Marketing. That being said, it is not too difficult to understand how Digital Marketing works and implement the strategy to grow your startup.
The main issue that companies face in today’s competitive environment is gaining visibility. Remember you are competing with millions of marketing messages that users get bombarded with every day. Apart from that, for a startup funds is also a bottleneck. You have to be smart in utilizing the money.
So what a marketer has to do to make the startup a digital success? Here are some points to guide you:
Get on Social Media
This is a no brainer. You just can’t beat the competition without social media presence. It is also one of the most efficient and cost effective way to reach millions of users.
According to makeuseof.com Over 75% of all Internet users use social media. This should give you an idea how important the Social Media is.
It will give you the platform to promote, engage with the users. Also you can use Social Media for promotion and customer service.
Frequency and Consistency is the key
So you have come on Social Media. Now what? Simple- Post on Facebook, Tweet on Twitter, Pin on Pinterest. You get the idea.
But be regular with your posts. Identify the best time to target the users (using analytics and research) and post consistently. Keep the messages to the topic. Do not divert. For example it would be disastrous if an IT firm starts posting about irrelevant topic, say, movies!
One more tip regarding the posts. Do not get over excited and flood the profile with content every 5 minutes. Maintain an optimal number of posts daily, on regular intervals.
Buffer App reports that the optimal number of posts to Facebook is between five and 10 times a week, Twitter is five tweets a day and LinkedIn and Google+ tied for one time a day.
Remember you are sharing content for the customers. If you keep on promoting your brand/ product, customers will get fed up and ultimately stop following you.
Users have to feel that they are getting value out of the time they are investing in reading what you have shared.
So keep sharing information related to the business you are in. To give an example, a travel company will share information such as best places to visit in a region.
The social media users are your prospective customers. You have to leverage them and make them feel valuable.
Engage with users. If a user compliments or praises the services/ product, thank them. If a user doesn’t like your product and posts negative about you, don’t be afraid. Ask what went wrong and fix it.
Best thing about this is that the users will feel that their opinion is being valued and that your company is empathetic.
You have the capability to turn a negative incident into a positive one. You have the opportunity to show users how good your customer service is!
Today if you have to reach the maximum audience you have to invest some amount in promotion as well.
Be it Facebook ads, Sponsored Tweets, Google AdWords or Premium services on LinkedIn, you have to pick a right platform and start promotion.
The best part is it is not expensive. A good number of people can be reached by investing just few dollars.
You must have heard- Content is the king. It is true! What good are your strategies if you are not able to convey your message to people!
Think about what you want to convey!People today have a very short attention span. With so much information available, it is very easy for a user to miss or ignore your message. If your content is not well formulated, you’ll struggle.
Keep the content to the point and be precise. Hire a good content writer that can help your company.
You must have seen infographics, short videos, memes, etc. getting viral on the internet. They serve better purpose of generating awareness about a brand than the usual (boring) text.
There are many free online services that you can use. For example explainer videos are one of the best ways to convey your message to the user.
How would you decide what users should see? What should they do after they land on your website? Or more importantly what is bringing users to your website?
For this thee are several free tools that a startup can use. For example Google Analytics is one of the best and most widely tool used to understand what is happening on your website.
Now you have an idea how to grow digitally. Keep in mind, it will take some time to get the desired results. Be patient and expect results in 6-12 months depending on your strategy.
Yes we know that Twitter cards have been around for a while. And many of us know what they are. But do you know how to use this under-appreciated feature provided by Twitter, to drive traffic to your blog?
I guess not.
So for the benefit of all, let’s start with the basics.
What are Twitter cards?
While using Twitter you all must have been irked by the limitation of 140 characters. Right? But when is a tweet more than a tweet? When you get to say more even with the stupid character limit! And this is where Twitter cards come in.
Twitter cards have given content marketers more power by enabling them to include images, videos, audios and download links, in addition to the 140 characters. Here’s an example of tweet without and with Twitter cards:
And this is done by simply adding a few lines of HTML to your webpage (no, it is not that difficult), and users who Tweet links to your content will have a “Card” added to the Tweet that’s visible to all of their followers.
Types of Twitter Cards
There are several Twitter cards types which can be used.
Title, description, thumbnail, and Twitter account attribution.
It is designed to give the reader a preview of the content before clicking through to your website.
The Tweet by @Twitter on the right shows a Summary Card (photo and text) below the 140 characters.
Summary Card with Large Image:
Similar to a Summary Card, but with a prominently featured image.
It is designed to give the reader a rich photo experience, and clicking on the image brings the user to your website.
The Tweet on the left from @TechCrunch shows a Summary Card with Large Image along with the 140 characters:
A Card to detail a mobile app with direct download. This is aimed for mobile app developers.
We designed the App Card to allow for a name, description and icon, and also to highlight attributes such as the rating and the price.
The Tweet on the right from Jason Stark (@jaysonst) shows an App Card (photo and text) below the 140 characters:
This enables you to deliver video/audio/media from within a tweet.
Here’s the example of a Player card.
As you can see, if your tweet has a link to a site that has twitter cards enabled, there is an option to view summary.
This greatly improves customer engagement.
Benefits of Twitter cards
Twitter cards allow users to attach media experience in tweets, beyond the 140 character limit.
They allow brand to stand out from a feed full of text
It is a proven tool to increase engagement
Users, without leaving Twitter can download an app, visit a landing page, sign up for a newsletter or even use a coupon.
They drive more traffic to the website and increase followers!
How to set up a Twitter card?
After you have picked your favorite card, it is time to set them up. If you love coding, Twitter gives a Twitter Cards Getting Started Bundle which may be quite confusing for many.
For not-so-technically-sound people, best way to implement Twitter cards is through plugins and extensions. For example for WordPress, you can use Jetpack or JM Twitter Cards Plugin to use Twitter cards.
Twitter card approval
So you are all set with the card. But you are still one step away from the victory dance! And that step is validation.
You need to run URL against validator tool test. If you are working with a Player Card, request approval for whitelisting.
All other Cards do not need whitelisting, as shown in the image. Here’s an example of a summary card validation: