SEO refers to Search Engine Optimization and is one of the important aspects of Digital Marketing. It is the name given to the process that attempts to improve search engine rankings in Google.A simple example: if you want to buy sports shoes online. You go to Google and use the keyword “Buy sports shoes”. As shown in the image, the reason why Jabong is at the top and Amazon is second, is SEO!
All search engines (Google, Bing, Yahoo, etc.) have search results which are shown to the user. These results are ranked on the basis of relevancy. This is another comprehensive study as to how Google ranks pages.
How SEO Works?
In short, Google bots search for the relevant content (shared in blogs, Facebook posts, Tweets, etc.) and these bots pick up the authority signals which determines page authority of a website. Higher the page authority of a website, higher Google rank and better probability of getting achieve a high ranking on search engine return pages (SERPs).
What Affects SEO?
A website can ensure a good SEO strategy by incorporating search engine friendly elements into a website. And it is not that difficult.
Just keep the following things in mind:
- Write quality content.
- Distribute and publicize your content.
- The community interacts and shares your content.
- Links to the content are built on other sites.
- Your online reputation increases, and with more people “talking” about you, your rank goes up.
To read about SEO Checklist for your website, click here.
Types of SEO
In a nutshell, SEO can be categorized in:
White Hat SEO Black Hat SEO
On Page SEO Off Page SEO
Paid SEO Unpaid SEO
Please read all the components of the SEO to get more comprehensive knowledge about SEO.
Here’s a short video by Viral Cast Media which will help you understand it better!
Remember SEO is a gradual process. You can bypass the right way, but it won’t get you far. It will give only temporary results. So be patient & expect results in 6-12 months!