|S.No||Common SEO issues||Importance|
|1||Title Tag||For google bots to search the website|
|2||Meta Description||For google bots to search the website|
|3||Google Search Results Preview||How our website looks in google search|
|4||W3C Validation Test||W3C is an organization that was created in order to develop and maintain the standards of the Internet|
|5||<h1> Headings Status||Help to indicate the important topics of your page to search engines|
|6||<h2> Headings Status||Help to describe the sub-topics of your webpage to search engines|
|7||Robots.txt Test||It tells bots which pages to access and index on your website and which pages not to|
|8||Sitemap Test||For navigation and inform search engines immediately about any changes on your site|
|9||Underscores in Links Test||Overuse of hyphens and underscores in URLs can be seen as spammy|
|10||Image Alt Test||If image doesn’t load, it provides alternate information|
|11||Google Analytics Test||For analytics and giving more authentication to website|
|12||Favicon Test||Easier for users to navigate to our website through bookmarks|
|13||SEO Friendly URL Test||Easier for bots to search our website|
|14||Social Media Check||More accurate relevancy for searches|
|15||HTML Page Size Test (Code to text ratio)||faster page loading time|
|16||Page Cache Test||Cached pages serve up static html and avoid potentially time consuming queries to your database|
|17||Flash Test||Flash content does not work well on mobile devices, and is difficult for crawlers to interpret.|
|18||Nested Tables Test||This speeds up page loading time and optimizes the user experience.|
|19||Frameset Test||Absence of frames helps in indexing by bots|
|20||URL Canonicalization Test||Bots might think of it as spam|
|22||Safe Browsing test||Security|
|23||Server Signature Test||Turning off server sigature is good for security|
|24||Libwww-perl Access Test||By blocking access from libwww-perl you can eliminate many simpler attacks|
|25||Media Query Responsive Test||This is base for responsive design functionalities|
|26||Mobile compatible||Mobile browsing|
As we read on SEO Simplified, SEO is all about optimising a site so that it reaches highest possible rank whenever a user does an organic search. Remember, it is not same as a paid search marketing. If you have to spend money to appear on the top of a page, you are doing Search Engine Marketing (as shown in the picture). Although both SEO and SEM are related, they are not the same.
Before understanding how SEO works, you have to know how search engines work. In short, Search Engines use an algorithm to check the relevancy of the website and the content to a search term or keyword that a user has entered. The algorithm check for the trustworthiness, originality, and quality of the content being presented.
So, for the SEO strategy to work best you have to ensure that your content is awesome! You should not put any irrelevant content just to get the visitors. It will backfire! If you have a Title tag, URL, Awesome content and Image text attributes managed, half of your work is done.
To read the complete SEO Checklist click here.
A Digital Marketer has to keep this thing in mind while making SEO Strategy.