How SEO Works? Download SEO Checklist

Understanding SEO!

SEO checklist
S.No Common SEO issues Importance
1 Title Tag For google bots to search the website
2 Meta Description For google bots to search the website
3 Google Search Results Preview How our website looks in google search
4 W3C Validation Test W3C is an organization that was created in order to develop and maintain the standards of the Internet
5 <h1> Headings Status Help to indicate the important topics of your page to search engines
6 <h2> Headings Status Help to describe the sub-topics of your webpage to search engines
7 Robots.txt Test It tells bots which pages to access and index on your website and which pages not to
8 Sitemap Test For navigation and  inform search engines immediately about any changes on your site
9 Underscores in Links Test  Overuse of hyphens and underscores in URLs can be seen as spammy
10 Image Alt Test If image doesn’t load, it provides alternate information
11 Google Analytics Test For analytics and giving more authentication to website
12 Favicon Test Easier for users to navigate to our website through bookmarks
13 SEO Friendly URL Test Easier for bots to search our website
14 Social Media Check More accurate relevancy for  searches
15 HTML Page Size Test (Code to text ratio) faster page loading time
16 Page Cache Test Cached pages serve up static html and avoid potentially time consuming queries to your database
17 Flash Test  Flash content does not work well on mobile devices, and is difficult for crawlers to interpret.
18 Nested Tables Test This speeds up page loading time and optimizes the user experience.
19 Frameset Test Absence of frames helps in indexing by bots
20 URL Canonicalization Test Bots might think of it as spam
21 HTTPS Test Security
22 Safe Browsing test Security
23 Server Signature Test Turning off server sigature is good for security
24 Libwww-perl Access Test  By blocking access from libwww-perl you can eliminate many simpler attacks
25 Media Query Responsive Test This is base for responsive design functionalities
26 Mobile compatible Mobile browsing

As we read on SEO Simplified, SEO is all about optimising a site so that it reaches highest possible rank whenever a user does an organic search.  Remember, it is not same as a paid search marketing. If you have to spend money to appear on the top of a page, you are doing Search Engine Marketing (as shown in the picture). Although both SEO and SEM are related, they are not the same.

Before understanding how SEO works, you have to know how search engines work. In short, Search Engines use an algorithm to check the relevancy of the website and the content to a search term or keyword that a user has entered. The algorithm check for the trustworthiness, originality, and quality of the content being presented.

SEO

So, for the SEO strategy to work best you have to ensure that your content is awesome! You should not put any irrelevant content just to get the visitors. It will backfire! If you have a Title tag, URL, Awesome content and Image text attributes managed, half of your work is done.

To read the complete SEO Checklist click here.

A Digital Marketer has to keep this thing in mind while making SEO Strategy.

Here’s a short video by Digital Resource on how SEO works to help you understand the concept better.

 

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