Why Run Facebook Ad?
Do you run a business? Do you manage a blog page? Do you run a Facebook page? Then you must have come across Facebook Ads at some point. Yes, Facebook ads are those which appear on your Facebook wall. It may appear as a proper ad on the right side of the page or as a page/post like ad between the posts.
If you want quality followers, users and customers and want to make your brand popular on Facebook, you have to run ads. Facebook has made it so simple and effortless to reach millions of users worldwide. You can sit in your bathroom and still reach out to the other side of the world. You can create a Facebook campaign with bare minimum qualifications within minutes.
If creating a Facebook campaign is so simple then why do most of the ad managers struggle with it? The reason is lack of experience. Finding the right audience, ads, interest targeting and budget to spend are the main criteria that make or break a Facebook campaign.
You can create a Facebook Ad for the 5 categories- Page, Page Posts, Website, Events and Apps. So before we get into tips and tricks, you have to decide why you want to do an ad. Do you want more likes on your page or a particular post? Do you care about mobile app installs or want to send traffic to your website?
Now once you have decided what the ad is for, here are few tips that will help you maximize the return on money spent on the ads.
You have to tell people what to do! If you say “check us out”, people will surely ignore you. But if you say “Get the deal” or “Sign Up now”, people might actually do it.
If you have a strong CTA, it will definitely improve your results!
Be Smart and Target Your Ads
This is the trickiest part. Many people forget to do it (like we did on our 1st try) but most marketers don’t target correctly! You spend your ad budget in a matter of minutes & get nothing in return.
You have to keep in mind the target audience- age, gender, interests, demographics and much more before you approve a Facebook ad
Keywords are called so because they are the key- words! Keywords are the little but important things that will make sure that your ad gets proper visibility.
Use keyword planner to find related words. This will help you make the campaign more effective and successful.
Recently Facebook changed its video tagging. There also you need to add some tags which can be helpful while deciding what keywords to use.
Set Daily Budget
Firstly you won’t have to deal with manually managing the ad every day.
Secondly by setting an affordable amount, you’ll not feel budget burden!
We think that a daily budget of $5 is ideal and will give a good amount of reach and impressions.
Facebook’s 20-Percent Rule
Any Facebook Ad that has image it can contain text that amounts to 20% of the entire image space.
There are third party tools that can help you with checking whether you have exceeded this limit or not. (see image below)
If you are not careful, Facebook will find you and kill, well not you, but your ad for sure!
Images are very powerful. It is useless to create an ad with image in it.
And that is why it is really important to choose an image which is crisp, clear and eye catching.
FYI- Facebook ad images display at a resolution of 100 pixels wide x 72 pixels tall.
Identify the best Time to Run Your Ad
On Facebook, not everyone is online at the same time. Some check Facebook during working hours (bored), some during night, some during afternoons and some are always online! So how do you make sure maximum people see your Ad?
According to the timezone of your targeted area, run your Ad. Do some research and find the usage peak hours and then promote your Facebook Ad.
Here’s a short video by Karen Yankovich on how to target for Facebook Ads.