Incredible Facebook Statistics For Digital Marketers

Top Valuable Facebook Statistics

Facebook has been one of the most promising and ever growing social media platforms. And with it’s rising user base, huge marketing opportunities have arisen for digital marketers and growth hackers.

But is this hype about Facebook marketing even worth it in 2017? As it turns out, YES.

Here is an infographics depicting valuable Facebook statistics.

Incredible Facebook Statistics Digital Marketers


Making Sense Of The Facebook Statistics

The main objective of this article was to again emphasis on how important Facebook is for your business.

As you can see, every second 6 new profiles are created on Facebook. So it is very important to know how to reach this ever growing user base which in the end are your customers.

There are many blogs, article and digital marketers that can give best tips on how to use Facebook effectively to market your product and services.

The problem with those is that they are pretty difficult for a normal user who is not an experienced digital marketer to understand and implement these tips and tricks. The main issue that users face is how to make their post reach masses.

I have tried to make it as simple as possible in my article- How To Make Your Facebook Post Go Viral. You can see the live example and simple tips and tricks that anyone can implement to make their post go viral.

If you have any questions, feel free to contact me. I promise to respond back within one day.


Here is a short video by SocialPilot depicting important Facebook statistics.

Successful Email Marketing Campaign For Domain Service Providers

Importance Of Email Marketing

emailmarketing banner

Email Marketing is one of the few inexpensive ways to communicate with your customers. It is still considered one of the best ways to build relationships with prospective and existing customers. It also gives an efficient way to pursue leads.

But if you are not careful, the strategy may backfire and harm your brand and you may lose some very valuable clients.

Here I am mentioning a scenario which I faced during one of my projects. Hopefully it would help many digital marketers and growth hackers in designing their digital marketing strategies.

Case Scenario

You are an email marketing manager for a company who owns the top level domain ‘.CEO’. This TLD costs $99 per year. (eg. You charge timcook.ceo for Tim Cook at $99/y). What would be your strategy to get CEOs who have paid for the domain for one year, to renew it for the second year?


Think about the series of emails, and the order in which they are sent

Time Period Description Message/Deliverables CTA/Objective Deployment/ Strategy
Week 0 Welccome Mail A Quick Guide to what should you do now (Recommended list Hosting Services, Design Agencies, etc.) Build Trust, Help the Customer getting started. Which sets us apart from the rest of DSPs Automated
End of Month 1 Email Digest Monthly domain performance Try to convince to upgrade account Automated
Month 2 Downloadable Tips related to managing data of domain server Provide information to build expertise Automated
Month 3 Email Digest Monthly domain performance Try to convince to upgrade account Automated
Month 4 Downloadable Guidelines to better digital strategy Build reputation Automated
Month 5 Email Digest Monthly domain performance Try to convince to upgrade account Automated
Month 6 Downloadable PDF tips Build reputation Automated
Month 7 Email Digest Monthly domain performance Try to convince to upgrade account Automated
Month 8 Downloadable PDF tips Build reputation Automated
Month 9 Email Digest Monthly domain performance Try to convince to upgrade account Automated
Month 10 Email Digest with reminder Monthly domain performance with expiry date reminder Try to convince to upgrade account Automated
1 Month to Go Reminder A gentle reminder about expiry date Chance of early renewal Automated
15 Days to Go Reminder Domain account performance & reminder about expiry Notify user Automated
1 Week to Go Reminder Strong reminder about expiry date To create the sense of urgency Automated
5 Days to Go Reminder Strong reminder about expiry date To create the sense of urgency Automated
3 Days to Go Reminder Strong reminder about expiry date To create the sense of urgency Automated
2 Days to Go Reminder Strong reminder about expiry date To create the sense of urgency Automated
1 Day to Go Reminder Strong reminder about expiry date To create the sense of urgency Automated
Expiry Date Extended for 1 Week Offer of extended week Offer/ Special consideration Automated
Expiry +3 Reminder about Extension Asking to renew and keep the benefits Notification on extended privilege the user has received Automated
Expiry +6 Reminder about Final Expiry Asking to renew and keep the benefits Notification on extended privilege the user has received Automated
Expiry +7 Final Reminder Strong reminder about expiry date To create the sense of urgency Automated
Expiry +8 Expiry Notification Account expired Make user realize the loss of service Automated
Every Week till the end of Expiry Date + 1 Month Reminders to Renew Renew membership to enjoy benefits of top level domain before someone else takes it To create the sense of urgency Automated
Every Month After Expiry Till domain is available Reminder to Buy Renew membership to enjoy benefits of top level domain before someone else takes it Convince user to use services again Automated

P.S. – Apart from all the regular emails, special mails on birthday, holidays to be also sent.


Overall content strategy

Goal To maintain relationship with existing customers and retain them
Building contact list “Subscribe Now” popup and advertise email newsletter on social media
Setting up our value proposition Providing Top Level Domain, “.ceo” for just $99/year
Email content Already mentioned in the part ‘a’
Timings During working hours, preferably morning, as most of the CEOs check their emails first thing in the morning
Personalization Even though the email template may remain same, little personalization is needed. In this example, using “Dear Tim” instead of just writing “Dear Sir” would be more engaging
Send special emails on holidays To give personal touch and add value to user’s day
Test out different content Test various types of formats. Use tools like Google Analytics to get insight
Clear call to action This is to make the renewal process simple. Mr. Tim should be just able to click “Renew now” button in the email and land to the personalized landing page
Automation Using automation tools like MailChimp for better email marketing

Sample of 2 emails (subject line, copy, CTAs, images etc) that you may use

Sample email 1- Welcome email

Subject- Congratulations!

Email Sample


Sample email 2- Sent on the last day of renewal

Subject- Domain Expiring Today

<img class="aligncenter size-full wp-image-1214" src="http://www.digitalenthu acheter viagra naturel.com/wp-content/uploads/2016/12/2.jpg” alt=”Email Sample” width=”568″ height=”689″ srcset=”http://www.digitalenthu.com/wp-content/uploads/2016/12/2.jpg 568w, http://www.digitalenthu.com/wp-content/uploads/2016/12/2-247×300.jpg 247w, http://www.digitalenthu.com/wp-content/uploads/2016/12/2-450×546.jpg 450w” sizes=”(max-width: 568px) 100vw, 568px” />


You can download the PDF version of the case scenario from here for free!


Download “Email Marketing Campaign” Email-Marketing-Campaign.pdf – Downloaded 1 time – 621 KB


Email Marketing Benefits

Email marketing can be tricky and difficult to get right. But keep working on it and you will eventually figure out the plan. Don’t be afraid to make mistakes! Keep in mind the following points:

  • Email marketing can be more effective than social media for customer acquisition for some businesses
  • Email marketing is cost effective and economic
  • You can customize emails for every client. This makes it very personal ways to communicate with the client
  • Since clients can check their emails over the phone, it makes it accessible to all, anytime!
  • You can easily measure the performance of email campaigns

So keep these points in mind while designing your email campaigns and happy marketing!

Here is a small video by Ezvid Wiki showing the best MailChimp alternatives that you can use for your email marketing campaigns.

How To Make Facebook Post Go Viral (Without Promotion)

How I Made My Facebook Posts Reach 180K People?

I am sure all of us have wondered how can we make a Facebook post reach out to thousands of people. Today I will be sharing few of my Facebook posts that have gone viral and some tips and tricks to do them.

But before take a look at some of the posts on a page that I manage. Although it has been quite some time that I have posted on that page, it still can be used as a great example of viral Facebook posts.

Take a look at these posts. Keep in mind that I have not done paid promotion for these posts.

viral 1

Reach- Around 130K | Views- Almost 10K

 

 

viral 7

Reach- Around 180K |  Views- 4K

 

viral 2

Reach- Around 10K | Views- 315

 

 

viral 3

Reach- Around 15K | Views- 254

 

viral 4

Reach- Around 11.5K | Views- 290

 

viral 5

Reach- Around 24K | Views- 795

 

viral 6

Reach- Around 12K | Views- 528

 

These are just a few examples of my posts that did well without paid promotion on Facebook. Now lets get to understand what factors affect the reach and how to improve it.


Top 5 Ways To Increase Facebook Posts Reach

See What Kind Of Posts Are Doing Best

This is one of the basic and best things to understand what your followers like to read. Is it videos, photos, memes, infographics or just funny posts. You can analyse all these after few days of trial and error. And this can be done using the insights section of Facebook analytics.

fb


Content Is Still The King

After you understand what kind of posts are doing good, make sure you post quality content. Before posting you should think that will people share this with their friends? Put yourself in their shoes and THINK!


Post At The Perfect Time

This is also one of the key factors that affect how much your post gets shared. After few days of trial and error, you will get an idea about when your fans are online the most. This can be seen inside the Posts Report inside the Facebook Analytics.

fb2


Use Relevant Tags

Understanding the usage of tagging is really important if you want your post to reach thousands of users. It is vital to understand that stuffing your post with many tags will not do good. On the contrary, it may be counter-productive.

Take this post for example. I have used just two tags and it did the trick.

viral 8

You have to choose carefully whom to tag so that the post may be seen by maximum users. Check which other Facebook pages are most active and tag them.


Cross Promote

One of the classic methods to do unpaid Facebook promotion is sharing your content on other pages, forums and other relevant mediums. This would allow more users to see what you are posting and ultimately increase your reach.


So follow these steps and see your Facebook page fans grow. Hers’s a short video explaining what is Facebook reach by Constant Contact.

Orkut Founder Launches Hello

Hello- Social Media Platform Focussed On Your Passions

An interesting development in the field of social media!  One of the pioneers in the field of social media, Orkut, is entering the social media fray once again.

Say hello to “hello”!

hello


I’m confident the more we connect, the more beautiful it will become. I created Orkut with this in mind. Fear and hatred have no place when you make such a simple and friendly gesture to someone else

Büyükkökten wrote in a blog post


If you visit Orkut, this is what the founders have written!

Hello,

I’m Orkut.

You may not know me but 12 years ago I started a social network called orkut.com while I was working as an engineer at Google. I’m the guy orkut.com was named after. In 2014 when Google announced that orkut would be shutting down, it was a sad moment for us. orkut had become a community of over 300 million people and was such an amazing adventure for all of us. Nobody wanted to lose what we had created together. We met amazing new people. We went on dates. We found new jobs. We even got married and had kids because of orkut. We made it happen, together.

The world is a better place when we get to know each other, when we are a little less strange to each other. I’ve been a stranger myself sometimes: I was born in Turkey and grew up in Germany where I was a geeky muslim boy in a class of blondes. Back in Turkey in middle school, I was the funny guy with the German accent. All my life, I have felt like someone on the outs: I was a programmer, I was gay or I was short and had a foreign accent. I haven’t always had the easiest journey. But the truth is, I’ve never had trouble making friends because I love people.

I think we all should be a little bit friendlier. The world needs it. We are living in a strange time. We hide behind our devices, ignoring the people around us. We stay with locals when we travel abroad but we don’t even know our neighbors at home. We click through feeds of updates from our friends from under our covers in the dark. Our lives are splinters of anonymity and isolation. Too often, we are lonely. Too often, we are afraid of what we don’t know. Too often, we are hateful toward what we don’t understand.

But I’m hopeful about our world. I’m confident the more we connect, the more beautiful it will become. I created orkut with this in mind. It’s also why I created the world’s first social network when I was a grad student at Stanford, and it’s why I have dedicated my life to helping people connect with each other.

So to all my friends, thank you for making orkut such a loving community. I’m so blessed to share this world with you. As a token of gratitude, I am making a new social network just for you. I’m not so good at goodbyes, so I’m calling it hello. hello is the next generation of orkut.

What is hello?

hello is the first social network built on loves, not likes. I designed hello to help you connect with people who share your passions.

hello connects us all. Think about it: you can say “hello” in any language and people will understand. “Hello” is probably the most widely spoken word in the world after “Okay.” Aló, halo, ʾāllo, alô, hallo, alló, hello. Fear and hatred have no place when you make such a simple and friendly gesture to someone else. So come join me, and make some new friends. Say hello, and love your world.

stay beautiful,
signature
– Orkut


Currently the app is not available worldwide only but is set to launch soon. You can download the app here.

hello 2

We wish “hello” brings the much needed change in the social media space.

Top 4 Recent Updates by Facebook

Facebook For Advertising

Facebook is one of the most popular advertising platform available us today. And why not! After all, from companies to individuals, everyone can reach a great number of people just by sitting at one place.

facebook new logo 2015.svg 450x169.jpg

So it is really important for everyone, especially digital marketers and growth hackers to stay up to date with what is going on with Facebook!


Here are the top 4 latest updates by Facebook:

The 20% image text rule is gone

I am sure many have felt the irritation caused by the ‘stupid’ 20% image text rule. Like me, many marketers must have used the Grid Image Checker Tool. We had to ensure that only 5 squares out of 25 squares (5X5 grid) contained text.grid

According to Afsheen Ali, Product Marketing Manager at Facebook:

Our research has shown that people demonstrate a preference for ads with less text. Previously, if 20% of an ad image’s area was text, it was not approved to run on Facebook, Instagram or the Audience Network. We are shifting to a new solution to improve this experience which allows advertisers more flexibility while still allowing us to maintain an enjoyable experience for people. –Afsheen Ali, Product Marketing Manager at Facebook

Now Facebook is trying to eliminate this constraint. The new rule considers the amount of text as OK, Low, Medium or High.

facebook ad new gridThe great part of this is that it does not completely prohibit the ad with more text. It just reduces the reach.

You can test your ad’s text density by using Facebook’s Text Overlay Tool.


360° Photos

Facebook has introduced the option to upload 360° Photos and share them with your friends. It is really exciting to see the entire surrounding as experienced by someone!

facebook 360 photo

“We’re improving photos on Facebook so that people can share more immersive views of their world. For the first time, you can now easily share 360 photos on Facebook. This medium enables new opportunities for creativity, and we’re excited to see what kinds of 360° photos get shared on Facebook. –Andy Huang, a product manager at Facebook


The audience network will move beyond Facebook

Up till now, marketers had the maximum available reach as the number of Facebook users worldwide (1.65 billion approx.).

facebook audience

 

Now Facebook is planning to expand its reach by allowing third-party apps to display advertisements and these ads will be visible to anyone who has ever visited Facebook.

This is known as online interest-based advertising. You can read more about it here.

This will allow marketers to reach more people. According to the Wall Street Journal, Facebook will use a mix of cookie tracking, its own buttons and plugins and other data to track and identify non-users on third-party websites.


Facebook added maps to its Local Awareness Ads

Store Visits is a new metric added to Facebook’s Ads Reporting tool. Yes. You read it right. Now marketers can track how many store visits did a particular ad drove.

facebook local3 ss 1920

 

There are mainly 2 main features that help you to track the above parameter:

  1. Map card- You can enter a map pin for your business location, distance to business, hours of operation and a direction link.
  2. Call to action button- Such as Get Directions, Call Now, Learn More, etc.

The store locator shows a map of all of the locations that a business has nearby. People can click on the map in the advert to view information about nearby locations. Without leaving the advert or app, they can view the address, opening times, phone number, website and estimated travel time for each store. Facebook

Here’s a short video explaining the Facebook maps.


I have decided to write a new post every month for major social media networks. Please give your opinions in the comment section below.

Must Have Digital Marketing Skills for 2016

Why Digital Marketing Skills Are Important

The marketing world is new, exciting and continuously changing, or to use a better word, evolving. If you look at any job site today you’ll come across job titles that did not even exist few years back. Digital marketing professionals are being sought actively by organizations to help them grow and compete in this digital era.

So, if you’re currently looking for a new marketing job, it would be wise to brush up on your digital knowledge and expertise.

digital marketing skills
Image Source- http://www.itbusiness.ca

In a recent survey by the Online Marketing Institute, 750 employers were asked about the talent and skills they are looking for. Here are the results:

  1. Analytics: 76 percent said this skill is important or very important
  2. Email Marketing: 73 percent said this skill is important or very important
  3. Content Marketing: 68 percent said this skill is important or very important
  4. Social Media: 67 percent said this skill is important or very important

We have taken this survey as base and added some more which we think are also important.


Data Analysisdata analysis

With so much data being generated every second, analyzing this using proper tools such as Google Analytics is a must have skill.

What use is all your knowledge if you don’t know how it is impacting your strategy or if your strategy is actually working and you are meeting your goals!

You’ll need to not only implement strong inbound and outbound digital strategies, but also analyze them regularly and use those insights to constantly improve.


SEO (Search Engine Optimization)

If you have not read our post on what is SEO,  how SEO works and best SEO tools, stop right here and read them.

SEO

SEO is one of the most important skill one has to learn in order to compete for a high paying digital marketing job.

You must have a grasp of SEO, Sitemaps and also know how to work with tools like MOZ, SEMrush and other tools to identify customers’ search behaviors and the competitive landscape.


Social Media Advertising

It is predicted that by 2016 there will be $25 billion spent on social advertising in 2016.

This figures alone tell us how important digital advertising is. And since most of the digital space is concentrated around Facebook a<img class="wp-image-884 alignleft" src="http://www.digitalenthu.com/wp-content/uploads/2016/04/Social-media-123.jpg" alt="social media 123" width="281" height="187" srcset="http://www.digitalenthu.com/wp-content/uploads/2016/04/Social-media-123.jpg 960w, http://www.digitalenthu.com/wp-content/uploads/2016/04/Social-media-123-300×200.jpg 300w, http://www.digitalenthu achat de viagra g.com/wp-content/uploads/2016/04/Social-media-123-768×512.jpg 768w, http://www.digitalenthu.com/wp-content/uploads/2016/04/Social-media-123-660×440.jpg 660w, http://www.digitalenthu.com/wp-content/uploads/2016/04/Social-media-123-450×300.jpg 450w” sizes=”(max-width: 281px) 100vw, 281px” />nd Twitter, knowing how to use these two platforms to build a strong digital presence is really important.

You can read about tips to create successful Faceboofacebook marketingk ad campaign here.

Digital marketers need to understand how to develop a strong social media presence to help bolster their brands and further their marketing goals.

Facebook & Twitter advertising, Google AdWords are the main areas that one needs to master (or at least have some experience) if you plan to bloom in the digital marketing space.


Email Marketingemail marketing

Email Marketing is not just sending out bulk emails. It has evolved and has much more to it.

You have to optimize your e-mails according to a strategy formed and testing it, analyzing what is working and what is not and refining the strategy based on that.

If you have heard about distribution list, you must know how important it is to develop one and to generate more business opportunities using e-mail nurturing.


Content Marketing

Content is the king. Your SEO, e-mail marketing and social media skills are of no use if you don’t know what to write.

Content marketing consists of writing e-mails, press releases, website copy, proposals, social posts. And as you can understand these are the basics of digital marketing.

content marketing 2

If your website doesn’t have appropriate content, search engines won’t show your company;’s name in the top. And in today’s world getting visibility is the most difficult task.

If you want to learn how Google search works click here. This will give you more clarity why content is one of the most important aspects of digital marketing.


Master these skills and you’ll thanks yourself later when you roam around in your luxury car making your friends jealous! Ready to make a switch?

Here’s a short video by Mondo on hot digital marketing skills in demand along with the salary guide. 

Top 5 Digital Marketing Courses in India

Best Training Institutes For Digital Marketing in India

Digital Marketing is one such field where you can learn everything online. And if you apply the digital marketing techniques to your website, you can have experience as well. In short you can become a digital marketing expert

digital marketing trainingBut attending a proper course and getting certified never hurt anyone. A good digital marketing training course will give you proper guidance and help you in getting ahead of your colleagues.

We have identified top 5 institues in India that will help in in this exciting journey of digital world.


Digital Vidya

Digital Vidya is Asia’s leading Digital Marketing Company built exclusively for digital marketing training. It was founded in 2009 by Pradeep Chopra and Kapil Nakra.

digital vidya

Top credentials to their name are:

  • Offering digital marketing training programs since 2009
  • Trained 12,000+ people from 6000+ organizations across 25+ countries
  • Conducted 700+ digital marketing training programs
  • CDMM course offered in association with Vskills, a Govt. of India initiative
  • 115+ hours of instructor-led, live sessions
  • Digital marketing training partner for Google & Microsoft Partners in India

There are 8 certification courses available on their website. CDMM – Certified Digital Marketing Master Course is their flagship course.

  • Cost- Rs 49, 900 + Service tax
  • Duration- 115 hours (160 days approx.)

Digital Vidya has more than 15 lead trainers and 7 guest trainers. You can check out their list of trainers here.


Digital Academy India

Digital Academy of India has been acquired by Digital Vidya but still it runs as a separate entity. They have trained more than 5,000 people so far in this field.

digital academy

They offer only 3 courses. Certification Program in Digital Marketing is their flagship course which contains the following modules:

digital academy 1

 

  • Introduction to Digital Marketing
  • Website Optimization and Usability
  • Search Engine Marketing (SEM)
  • Digital Display Advertising
  • YouTube Advertising
  • Social Media Marketing (SMM)
  • Search Engine Optimization (SEO)
  • Mobile Marketing
  • Affiliate Marketing
  • Email Marketing
  • Lead Generation for Business
  • Web Analytics
  • Integrated Digital Marketing Communications (IMC)

The content for the training for Digital Academy is probably provided by Digital Vidya.

  • Cost- Rs.39,990 plus taxes
  • Duration- 54 hours (17 weeks)

SimpliLearn

SimpliLearn is another emerging institute which offer quality training. They have more than 100 certification courses. They offer both online and offline training.simplilearn

Their flagship course in digital marketing is named- Advanced Online Marketing Certification Training.

  • Cost- The program costs Rs.49,999 plus taxes and it contains 7 courses.
  • Duration-175+ hours of e-learning (180 days).

The educational materials and the certification will be provided by OMCP.org.


AIMA

AIMA, the All India Management Association, also provide digital marketing training. But they also use content and course material provided by Digital Vidya.aima

AIMA’s digital marketing course consists of the following modules:

  • Orientation to Digital Marketing
  • Search engine Optimization(SEO)
  • Search Engine Marketing(SEM)/Google
  • Analytics and Display ads
  • Social Media Marketing
  • Email Marketing
  • Web Analytics

As you can see, the course covers all the major areas of digital marketing.

  • Cost- Rs. 36, 000 plus taxes
  • Duration- 30 hours 4 hours on Saturdays and Sundays (90 days)

EduPristine

EduPristine is another well-known training firm in India. Only recently they have launched their digital marketing course.

The course will cover:edupristine

  • Introduction To Digital Marketing
  • Google Analytics
  • Search Engine Optimization
  • Search Engine Marketing(SEM) Framework
  • Strategy of Social Media Marketing
  • Framework of Email Marketing & Going mobile
  • Lead Management
  • Live Project

The only drawback is that they offer classroom training.

  • Cost- Rs. 33, 000 plus taxes
  • Duration- 12 days

So now you know which are the best institutes which can help you master digital marketing concepts. So choose wisely!

Here’s a short video by Dig Digit which will give you an idea how important digital marketing is in the Indian market.

Best Digital Marketing Tips For Startups

Digital Marketing Tips

Many people have requested me to write about what Digital Marketing tips and tricks they should use for their startups. Today if you are not digitally active, you cannot survive. If you are expecting some sort of magic tip that will take you to the top, close the page.

The truth is there are no cheats or shortcuts for the Digital Marketing. That being said, it is not too difficult to understand how Digital Marketing works and implement the strategy to grow your startup.

The main issue that companies face in today’s competitive environment is gaining visibility. Remember you are competing with millions of marketing messages that users get bombarded with every day. Apart from that, for a startup funds is also a bottleneck. You have to be smart in utilizing the money.

So what a marketer has to do to make the startup a digital success? Here are some points to guide you:


Get on Social Media

This is a no brainer. You just can’t beat the competition withoutsocial media social media presence. It is also one of the most efficient and cost effective way to reach millions of users.

According to makeuseof.com Over 75% of all Internet users use social media. This should give you an idea how important the Social Media is. 

It will give you the platform to promote, engage with the users. Also you can use Social Media for promotion and customer service.

 


Frequency and Consistency is the key

keys

So you have come on Social Media.  Now what? Simple- Post on Facebook, Tweet on Twitter, Pin on Pinterest. You get the idea.

But be regular with your posts. Identify the best time to target the users (using analytics and research) and post consistently. Keep the messages to the topic. Do not divert. For example it would be disastrous if an IT firm starts posting about irrelevant topic, say, movies!

One more tip regarding the posts. Do not get over excited and flood the profile with content every 5 minutes. Maintain an optimal number of posts daily, on regular intervals.

Buffer App reports that the optimal number of posts to Facebook is between five and 10 times a week, Twitter is five tweets a day and LinkedIn and Google+ tied for one time a day.


Customer Focuscustomer focus

Remember you are sharing content for the customers. If you keep on promoting your brand/ product, customers will get fed up and ultimately stop following you.

Users have to feel that they are getting value out of the time they are investing in reading what you have shared.

So keep sharing information related to the business you are in. To give an example, a travel company will share information such as best places to visit in a region.


Engagement

The social media users are your prospective customers. You have to leverage them and make them feel valuable.

Engage with users. If a user compliments or praises the services/ product, thank them. If a user doesn’t like your product and posts negative about you, don’t be afraid. Ask what went wrong and fix it.engagement

Best thing about this is that the users will feel that their opinion is being valued and that your company is empathetic.

You have the capability to turn a negative incident into a positive one. You have the opportunity to show users how good your customer service is!


Promotepromotion

Today if you have to reach the maximum audience you have to invest some amount in promotion as well.

Be it Facebook ads, Sponsored Tweets, Google AdWords or Premium services on LinkedIn, you have to pick a right platform and start promotion.

The best part is it is not expensive. A good number of people can be reached by investing just few dollars.


Content

You must have heard- Content is the king. It is true! What good are your strategies if you are not able to convey your message to people!

Think about what you want to convey!content is kingPeople today have a very short attention span. With so much information available, it is very easy for a user to miss or ignore your message. If your content is not well formulated, you’ll struggle.

Keep the content to the point and be precise. Hire a good content writer that can help your company.


Be Creativebe creative

You must have seen infographics, short videos, memes, etc. getting viral on the internet. They serve better purpose of generating awareness about a brand than the usual (boring) text.

There are many free online services that you can use. For example explainer videos are one of the best ways to convey your message to the user.


Analytics

growth How would you decide what users should see? What should they do after they land on your website? Or more importantly what is bringing users to your website?

For this thee are several free tools that a startup can use. For example Google Analytics is one of the best and most widely tool used to understand what is happening on your website.


Now you have an idea how to grow digitally. Keep in mind, it will take some time to get the desired results. Be patient and expect results in 6-12 months depending on your strategy.

Here’s a short video by iQuantumAustralia explaining few Digital Marketing tips.

Top 5 Digital Marketing Trends in 2016

Digital Marketing Trends 2016

Digital Marketing Trends

2015 was the year of video marketing. 2016 will definitely be intriguing because it will be all the more exciting in terms of Digital Marketing Trends.

Why Digital Marketing is so important in today’s business, you ask! According to a Gartner survey, marketers no longer see digital as a distinct marketing discipline and marketers are moving to “digitally led business models.” So it is either stay updated and stay ahead or fall behind!

The best way to beat your competition this year is to stay on the top of your game, and this list will help you do just that.


Social Advertising

This year is set to be the year when the digital ad spending iSocial Medias set to cross all previous records. It is finally going to surpass TV advertising budget.

According to Interpublic Group’s Magna Global, in 2015 digital ad spend will have grown 17.2% (to $160 billion), and 13.5% in 2016, surpassing TV as the biggest advertising platform in 2017.

So that is why Social Advertising is on the top of our list. Digital marketers cannot afford to ignore this important digital trend in 2016.

eMarketer predicts social network ad spending will reach $35.98 billion in 2017, which will make up 16% of all global digital ad spend.

Here is our 3 point guide for marketers to leverage social media:

Social Image

Deciding the platform

If you are in the photography business or sell handicrafts, you should focus more on Instagram and Pinterest. If you are in B2B business, use Facebook’s target promotion to reach the intended audience.

Be smart

Use analytics to determine what is working and what is not. This will help you allocate the funds effectives, giving you maximum results.

Action Oriented Ads

If you ask users to engage with the ads using call-to-action buttons, it will lead to a better response and yield better results


Facebook Messenger for Business

After Facebook’s announcement of launching Messenger for business in March 2015, which would allow B2B and B2C transactions, the entire Digital Marketing space is very excited.

Facebook’s user base (over 700 misllion and growing at 40% in 2014-15, according to Luxury Daily) could be the deciding factor in making or breaking a business.

Facebook Messenger

Facebook has also made it possible for the users to install a Facebook messenger box on their websites to utilize it in a similar manner as a website live chat box.

As we can see the sincerity of Facebook to make an impact in the Digital Marketing world and the popularity of the social media giant, this is a weapon that digital marketers need to use to win the digital marketing war!


App Indexing

Google has changed the world of Digital Marketing and is a pioneer in thMobile appse field. In April Google changed its algorithm to reward mobile friendly websites. It also started to use information provided by indexed apps as a factor in search rankings.

Now one cannot afford not to have a strong working app which complied by the rules of Google. This is important because Google will drop app content in the mobile search results.

In 2016, if a business is not succeed in Digital Marketing space if apps are not responsive, friendly and convenient to use.


Mobile

Mobiles, once again, will dominate the desktops in 2016 in terms of usage. In 2015, mobile usage surged partly because of Google’s decision to include a site friendliness in search engine rankings.

Mobile Web

Google is obviously anticipating that mobile traffic will dominate. It’s already happening: this year, more people used mobile search than web search in 10 different countries.


WearablesWearables

Wearable is another technology that will surprise most in 2016. Imagine a small device which you carry around your wrist 24 x 7. How much information will the marketers be able to gather! Such a small device and such a big impact.

As devices continue to rule our world, wearable technology is predicted to see an adoption rate of 28% in 2016, according to HubSpot.

What does this mean for marketers? More data on every move your target buyer is making. The Internet of things will continue to become more and more important to marketers in 2016.


There are many more trends that can be discussed. But for a startup, individual or small business, these are enough. If a business has to succeed, it has to keep the above points in mind.

Her’s a video  by Hoppin Online Marketing beautifully describing Digital Marketing trends of 2015-16