Incredible Facebook Statistics For Digital Marketers

Top Valuable Facebook Statistics

Facebook has been one of the most promising and ever growing social media platforms. And with it’s rising user base, huge marketing opportunities have arisen for digital marketers and growth hackers.

But is this hype about Facebook marketing even worth it in 2017? As it turns out, YES.

Here is an infographics depicting valuable Facebook statistics.

Incredible Facebook Statistics Digital Marketers


Making Sense Of The Facebook Statistics

The main objective of this article was to again emphasis on how important Facebook is for your business.

As you can see, every second 6 new profiles are created on Facebook. So it is very important to know how to reach this ever growing user base which in the end are your customers.

There are many blogs, article and digital marketers that can give best tips on how to use Facebook effectively to market your product and services.

The problem with those is that they are pretty difficult for a normal user who is not an experienced digital marketer to understand and implement these tips and tricks. The main issue that users face is how to make their post reach masses.

I have tried to make it as simple as possible in my article- How To Make Your Facebook Post Go Viral. You can see the live example and simple tips and tricks that anyone can implement to make their post go viral.

If you have any questions, feel free to contact me. I promise to respond back within one day.


Here is a short video by SocialPilot depicting important Facebook statistics.

How To Make Facebook Post Go Viral (Without Promotion)

How I Made My Facebook Posts Reach 180K People?

I am sure all of us have wondered how can we make a Facebook post reach out to thousands of people. Today I will be sharing few of my Facebook posts that have gone viral and some tips and tricks to do them.

But before take a look at some of the posts on a page that I manage. Although it has been quite some time that I have posted on that page, it still can be used as a great example of viral Facebook posts.

Take a look at these posts. Keep in mind that I have not done paid promotion for these posts.

viral 1

Reach- Around 130K | Views- Almost 10K

 

 

viral 7

Reach- Around 180K |  Views- 4K

 

viral 2

Reach- Around 10K | Views- 315

 

 

viral 3

Reach- Around 15K | Views- 254

 

viral 4

Reach- Around 11.5K | Views- 290

 

viral 5

Reach- Around 24K | Views- 795

 

viral 6

Reach- Around 12K | Views- 528

 

These are just a few examples of my posts that did well without paid promotion on Facebook. Now lets get to understand what factors affect the reach and how to improve it.


Top 5 Ways To Increase Facebook Posts Reach

See What Kind Of Posts Are Doing Best

This is one of the basic and best things to understand what your followers like to read. Is it videos, photos, memes, infographics or just funny posts. You can analyse all these after few days of trial and error. And this can be done using the insights section of Facebook analytics.

fb


Content Is Still The King

After you understand what kind of posts are doing good, make sure you post quality content. Before posting you should think that will people share this with their friends? Put yourself in their shoes and THINK!


Post At The Perfect Time

This is also one of the key factors that affect how much your post gets shared. After few days of trial and error, you will get an idea about when your fans are online the most. This can be seen inside the Posts Report inside the Facebook Analytics.

fb2


Use Relevant Tags

Understanding the usage of tagging is really important if you want your post to reach thousands of users. It is vital to understand that stuffing your post with many tags will not do good. On the contrary, it may be counter-productive.

Take this post for example. I have used just two tags and it did the trick.

viral 8

You have to choose carefully whom to tag so that the post may be seen by maximum users. Check which other Facebook pages are most active and tag them.


Cross Promote

One of the classic methods to do unpaid Facebook promotion is sharing your content on other pages, forums and other relevant mediums. This would allow more users to see what you are posting and ultimately increase your reach.


So follow these steps and see your Facebook page fans grow. Hers’s a short video explaining what is Facebook reach by Constant Contact.

Orkut Founder Launches Hello

Hello- Social Media Platform Focussed On Your Passions

An interesting development in the field of social media!  One of the pioneers in the field of social media, Orkut, is entering the social media fray once again.

Say hello to “hello”!

hello


I’m confident the more we connect, the more beautiful it will become. I created Orkut with this in mind. Fear and hatred have no place when you make such a simple and friendly gesture to someone else

Büyükkökten wrote in a blog post


If you visit Orkut, this is what the founders have written!

Hello,

I’m Orkut.

You may not know me but 12 years ago I started a social network called orkut.com while I was working as an engineer at Google. I’m the guy orkut.com was named after. In 2014 when Google announced that orkut would be shutting down, it was a sad moment for us. orkut had become a community of over 300 million people and was such an amazing adventure for all of us. Nobody wanted to lose what we had created together. We met amazing new people. We went on dates. We found new jobs. We even got married and had kids because of orkut. We made it happen, together.

The world is a better place when we get to know each other, when we are a little less strange to each other. I’ve been a stranger myself sometimes: I was born in Turkey and grew up in Germany where I was a geeky muslim boy in a class of blondes. Back in Turkey in middle school, I was the funny guy with the German accent. All my life, I have felt like someone on the outs: I was a programmer, I was gay or I was short and had a foreign accent. I haven’t always had the easiest journey. But the truth is, I’ve never had trouble making friends because I love people.

I think we all should be a little bit friendlier. The world needs it. We are living in a strange time. We hide behind our devices, ignoring the people around us. We stay with locals when we travel abroad but we don’t even know our neighbors at home. We click through feeds of updates from our friends from under our covers in the dark. Our lives are splinters of anonymity and isolation. Too often, we are lonely. Too often, we are afraid of what we don’t know. Too often, we are hateful toward what we don’t understand.

But I’m hopeful about our world. I’m confident the more we connect, the more beautiful it will become. I created orkut with this in mind. It’s also why I created the world’s first social network when I was a grad student at Stanford, and it’s why I have dedicated my life to helping people connect with each other.

So to all my friends, thank you for making orkut such a loving community. I’m so blessed to share this world with you. As a token of gratitude, I am making a new social network just for you. I’m not so good at goodbyes, so I’m calling it hello. hello is the next generation of orkut.

What is hello?

hello is the first social network built on loves, not likes. I designed hello to help you connect with people who share your passions.

hello connects us all. Think about it: you can say “hello” in any language and people will understand. “Hello” is probably the most widely spoken word in the world after “Okay.” Aló, halo, ʾāllo, alô, hallo, alló, hello. Fear and hatred have no place when you make such a simple and friendly gesture to someone else. So come join me, and make some new friends. Say hello, and love your world.

stay beautiful,
signature
– Orkut


Currently the app is not available worldwide only but is set to launch soon. You can download the app here.

hello 2

We wish “hello” brings the much needed change in the social media space.

Facebook’s Online Interest- Based Advertising

Facebook Advertising

Facebook Ads

Facebook has started a new thing which pretty much changes the way online advertising will be done.

Online interest-based advertising means deciding which ads you might like to see based on your activity on websites and apps off of Facebook. -Facebook

What you do on other websites and apps which use Facebook’s service and technology will be used to track and according to your activities ads will be displayed.


Interest-Based Advertising

Marketers can now select languages, “ethnic affinity and various life events such as people who have recently moved to a particular place or got a new job.

Advertisers who want to target the newly engaged can narrow that down to engagements within one year or within three months. There are even options to target baby boomers, video game console players, early or late adopters of technology, fans of specific sports teams or people who go on cruises.

This is called interest-based advertising, and Facebook says “many companies already do this.”

A user can opt out of this program. But this won’t mean that you won’t get any ads. The ads won’t just be relevant to you.

Here’s a short video explaining hidden Facebook interest list.

Top 4 Recent Updates by Facebook

Facebook For Advertising

Facebook is one of the most popular advertising platform available us today. And why not! After all, from companies to individuals, everyone can reach a great number of people just by sitting at one place.

facebook new logo 2015.svg 450x169.jpg

So it is really important for everyone, especially digital marketers and growth hackers to stay up to date with what is going on with Facebook!


Here are the top 4 latest updates by Facebook:

The 20% image text rule is gone

I am sure many have felt the irritation caused by the ‘stupid’ 20% image text rule. Like me, many marketers must have used the Grid Image Checker Tool. We had to ensure that only 5 squares out of 25 squares (5X5 grid) contained text.grid

According to Afsheen Ali, Product Marketing Manager at Facebook:

Our research has shown that people demonstrate a preference for ads with less text. Previously, if 20% of an ad image’s area was text, it was not approved to run on Facebook, Instagram or the Audience Network. We are shifting to a new solution to improve this experience which allows advertisers more flexibility while still allowing us to maintain an enjoyable experience for people. –Afsheen Ali, Product Marketing Manager at Facebook

Now Facebook is trying to eliminate this constraint. The new rule considers the amount of text as OK, Low, Medium or High.

facebook ad new gridThe great part of this is that it does not completely prohibit the ad with more text. It just reduces the reach.

You can test your ad’s text density by using Facebook’s Text Overlay Tool.


360° Photos

Facebook has introduced the option to upload 360° Photos and share them with your friends. It is really exciting to see the entire surrounding as experienced by someone!

facebook 360 photo

“We’re improving photos on Facebook so that people can share more immersive views of their world. For the first time, you can now easily share 360 photos on Facebook. This medium enables new opportunities for creativity, and we’re excited to see what kinds of 360° photos get shared on Facebook. –Andy Huang, a product manager at Facebook


The audience network will move beyond Facebook

Up till now, marketers had the maximum available reach as the number of Facebook users worldwide (1.65 billion approx.).

facebook audience

 

Now Facebook is planning to expand its reach by allowing third-party apps to display advertisements and these ads will be visible to anyone who has ever visited Facebook.

This is known as online interest-based advertising. You can read more about it here.

This will allow marketers to reach more people. According to the Wall Street Journal, Facebook will use a mix of cookie tracking, its own buttons and plugins and other data to track and identify non-users on third-party websites.


Facebook added maps to its Local Awareness Ads

Store Visits is a new metric added to Facebook’s Ads Reporting tool. Yes. You read it right. Now marketers can track how many store visits did a particular ad drove.

facebook local3 ss 1920

 

There are mainly 2 main features that help you to track the above parameter:

  1. Map card- You can enter a map pin for your business location, distance to business, hours of operation and a direction link.
  2. Call to action button- Such as Get Directions, Call Now, Learn More, etc.

The store locator shows a map of all of the locations that a business has nearby. People can click on the map in the advert to view information about nearby locations. Without leaving the advert or app, they can view the address, opening times, phone number, website and estimated travel time for each store. Facebook

Here’s a short video explaining the Facebook maps.


I have decided to write a new post every month for major social media networks. Please give your opinions in the comment section below.

Must Have Digital Marketing Skills for 2016

Why Digital Marketing Skills Are Important

The marketing world is new, exciting and continuously changing, or to use a better word, evolving. If you look at any job site today you’ll come across job titles that did not even exist few years back. Digital marketing professionals are being sought actively by organizations to help them grow and compete in this digital era.

So, if you’re currently looking for a new marketing job, it would be wise to brush up on your digital knowledge and expertise.

digital marketing skills
Image Source- http://www.itbusiness.ca

In a recent survey by the Online Marketing Institute, 750 employers were asked about the talent and skills they are looking for. Here are the results:

  1. Analytics: 76 percent said this skill is important or very important
  2. Email Marketing: 73 percent said this skill is important or very important
  3. Content Marketing: 68 percent said this skill is important or very important
  4. Social Media: 67 percent said this skill is important or very important

We have taken this survey as base and added some more which we think are also important.


Data Analysisdata analysis

With so much data being generated every second, analyzing this using proper tools such as Google Analytics is a must have skill.

What use is all your knowledge if you don’t know how it is impacting your strategy or if your strategy is actually working and you are meeting your goals!

You’ll need to not only implement strong inbound and outbound digital strategies, but also analyze them regularly and use those insights to constantly improve.


SEO (Search Engine Optimization)

If you have not read our post on what is SEO,  how SEO works and best SEO tools, stop right here and read them.

SEO

SEO is one of the most important skill one has to learn in order to compete for a high paying digital marketing job.

You must have a grasp of SEO, Sitemaps and also know how to work with tools like MOZ, SEMrush and other tools to identify customers’ search behaviors and the competitive landscape.


Social Media Advertising

It is predicted that by 2016 there will be $25 billion spent on social advertising in 2016.

This figures alone tell us how important digital advertising is. And since most of the digital space is concentrated around Facebook a<img class="wp-image-884 alignleft" src="http://www.digitalenthu.com/wp-content/uploads/2016/04/Social-media-123.jpg" alt="social media 123" width="281" height="187" srcset="http://www.digitalenthu.com/wp-content/uploads/2016/04/Social-media-123.jpg 960w, http://www.digitalenthu.com/wp-content/uploads/2016/04/Social-media-123-300×200.jpg 300w, http://www.digitalenthu achat de viagra g.com/wp-content/uploads/2016/04/Social-media-123-768×512.jpg 768w, http://www.digitalenthu.com/wp-content/uploads/2016/04/Social-media-123-660×440.jpg 660w, http://www.digitalenthu.com/wp-content/uploads/2016/04/Social-media-123-450×300.jpg 450w” sizes=”(max-width: 281px) 100vw, 281px” />nd Twitter, knowing how to use these two platforms to build a strong digital presence is really important.

You can read about tips to create successful Faceboofacebook marketingk ad campaign here.

Digital marketers need to understand how to develop a strong social media presence to help bolster their brands and further their marketing goals.

Facebook & Twitter advertising, Google AdWords are the main areas that one needs to master (or at least have some experience) if you plan to bloom in the digital marketing space.


Email Marketingemail marketing

Email Marketing is not just sending out bulk emails. It has evolved and has much more to it.

You have to optimize your e-mails according to a strategy formed and testing it, analyzing what is working and what is not and refining the strategy based on that.

If you have heard about distribution list, you must know how important it is to develop one and to generate more business opportunities using e-mail nurturing.


Content Marketing

Content is the king. Your SEO, e-mail marketing and social media skills are of no use if you don’t know what to write.

Content marketing consists of writing e-mails, press releases, website copy, proposals, social posts. And as you can understand these are the basics of digital marketing.

content marketing 2

If your website doesn’t have appropriate content, search engines won’t show your company;’s name in the top. And in today’s world getting visibility is the most difficult task.

If you want to learn how Google search works click here. This will give you more clarity why content is one of the most important aspects of digital marketing.


Master these skills and you’ll thanks yourself later when you roam around in your luxury car making your friends jealous! Ready to make a switch?

Here’s a short video by Mondo on hot digital marketing skills in demand along with the salary guide. 

Tips to Create Successful Facebook Ad Campaign

Why Run Facebook Ad?

facebook

Do you run a business? Do you manage a blog page? Do you run a Facebook page? Then you must have come across Facebook Ads at some point. Yes, Facebook ads are those which appear on your Facebook wall. It may appear as a proper ad on the right side of the page or as a page/post like ad between the pofacebook ads 2sts.

If you want quality followers, users and customers and want to make your brand popular on Facebook, you have to run ads. Facebook has made it so simple and effortless to reach millions of users worldwide. You can sit in your bathroom and still reach out to the other side of the world. You can create a Facebook campaign with bare minimum qualifications within minutes.

If creating a Facebook campaign is so simple then why do most of the ad managers struggle with it? The reason is lack of experience. Finding the right audience, ads, interest targeting and budget to spend are the main criteria that make or break a Facebook campaign.

facebook ads 1Few people have proper experience with Facebook Ads, since it is relatively a new field. We are here to help you understand more about FB Ads.

You can create a Facebook Ad for the 5 categories- Page, Page Posts, Website, Events and Apps. So before we get into tips and tricks, you have to decide why you want to do an ad. Do you want more likes on your page or a particular post? Do you care about mobile app installs or want to send traffic to your website?

Now once you have decided what the ad is for, here are few tips that will help you maximize the return on money spent on the ads.


Think Of a Clear Call-To-Action (CTA)call to action

You have to tell people what to do! If you say “check us out”, people will surely ignore you. But if you say “Get the deal” or “Sign Up now”, people might actually do it.

If you have a strong CTA, it will definitely improve your results!


Be Smart and Target Your Ads

This is the trickiest part. Many people forget to do it (like we did on our 1st try) but most marketers don’t target correctly! You spend your ad budget in a matter of minutes & get nothing in return.

facebook target

You have to keep in mind the target audience- age, gender, interests, demographics and much more before you approve a Facebook ad


Keywords are the Keyfacebook keywords

Keywords are called so because they are the key- words! Keywords are the little but important things that will make sure that your ad gets proper visibility.

Use keyword planner to find related words. This will help you make the campaign more effective and successful.

Recently Facebook changed its video tagging. There also you need to add some tags which can be helpful while deciding what keywords to use.


Set Daily Budget

budgetFacebook gives you an option to set a daily budget. Setting a daily budget has its advantages.

Firstly you won’t have to deal with manually managing the ad every day.

Secondly by setting an affordable amount, you’ll not feel budget burden!

We think that a daily budget of $5 is ideal and will give a good amount of reach and impressions.


Facebook’s 20-Percent Rule

Any Facebook Ad that has image it can contain text that amounts to 20% of the entire image space.

There are third party tools that can help you with checking whether you have exceeded this limit or not. (see image below)

facebook ad grid

Image Source- http://www.social-contests.com/check-image/

If you are not careful, Facebook will find you and kill, well not you, but your ad for sure!


Choose High Quality Imagesquality

Images are very powerful. It is useless to create an ad with image in it.

And that is why it is really important to choose an image which is crisp, clear and eye catching.

FYI- Facebook ad images display at a resolution of 100 pixels wide x 72 pixels tall.


Identify the best Time to Run Your Ad

On Facebook, not everyone is online at the same time. Some check Facebook during working hours (bored), some during night, some during afternoons and some are always online! So how do you make sure maximum people see your Ad?time

According to the timezone of your targeted area, run your Ad. Do some research and find the usage peak hours and then promote your Facebook Ad.

You can check all Facebook statistics in one place at Socialbakers. Also check out 200 Amazing Facebook Statistics (January 2016) at Expandedramblings.

 

Here’s a short video by Karen Yankovich on how to target for Facebook Ads.