Facebook has been one of the most promising and ever growing social media platforms. And with it’s rising user base, huge marketing opportunities have arisen for digital marketers and growth hackers.
But is this hype about Facebook marketing even worth it in 2017? As it turns out, YES.
Here is an infographics depicting valuable Facebook statistics.
Making Sense Of The Facebook Statistics
The main objective of this article was to again emphasis on how important Facebook is for your business.
As you can see, every second 6 new profiles are created on Facebook. So it is very important to know how to reach this ever growing user base which in the end are your customers.
There are many blogs, article and digital marketers that can give best tips on how to use Facebook effectively to market your product and services.
The problem with those is that they are pretty difficult for a normal user who is not an experienced digital marketer to understand and implement these tips and tricks. The main issue that users face is how to make their post reach masses.
I have tried to make it as simple as possible in my article- How To Make Your Facebook Post Go Viral. You can see the live example and simple tips and tricks that anyone can implement to make their post go viral.
If you have any questions, feel free to contact me. I promise to respond back within one day.
Here is a short video by SocialPilot depicting important Facebook statistics.
I am sure all of us have wondered how can we make a Facebook post reach out to thousands of people. Today I will be sharing few of my Facebook posts that have gone viral and some tips and tricks to do them.
But before take a look at some of the posts on a page that I manage. Although it has been quite some time that I have posted on that page, it still can be used as a great example of viral Facebook posts.
Take a look at these posts. Keep in mind that I have not done paid promotion for these posts.
Reach- Around 130K | Views- Almost 10K
Reach- Around 180K | Views- 4K
Reach- Around 10K | Views- 315
Reach- Around 15K | Views- 254
Reach- Around 11.5K | Views- 290
Reach- Around 24K | Views- 795
Reach- Around 12K | Views- 528
These are just a few examples of my posts that did well without paid promotion on Facebook. Now lets get to understand what factors affect the reach and how to improve it.
Top 5 Ways To Increase Facebook Posts Reach
See What Kind Of Posts Are Doing Best
This is one of the basic and best things to understand what your followers like to read. Is it videos, photos, memes, infographics or just funny posts. You can analyse all these after few days of trial and error. And this can be done using the insights section of Facebook analytics.
Content Is Still The King
After you understand what kind of posts are doing good, make sure you post quality content. Before posting you should think that will people share this with their friends? Put yourself in their shoes and THINK!
Post At The Perfect Time
This is also one of the key factors that affect how much your post gets shared. After few days of trial and error, you will get an idea about when your fans are online the most. This can be seen inside the Posts Report inside the Facebook Analytics.
Use Relevant Tags
Understanding the usage of tagging is really important if you want your post to reach thousands of users. It is vital to understand that stuffing your post with many tags will not do good. On the contrary, it may be counter-productive.
Take this post for example. I have used just two tags and it did the trick.
You have to choose carefully whom to tag so that the post may be seen by maximum users. Check which other Facebook pages are most active and tag them.
One of the classic methods to do unpaid Facebook promotion is sharing your content on other pages, forums and other relevant mediums. This would allow more users to see what you are posting and ultimately increase your reach.
So follow these steps and see your Facebook page fans grow. Hers’s a short video explaining what is Facebook reach by Constant Contact.
Facebook has started a new thing which pretty much changes the way online advertising will be done.
Online interest-based advertising means deciding which ads you might like to see based on your activity on websites and apps off of Facebook. -Facebook
What you do on other websites and apps which use Facebook’s service and technology will be used to track and according to your activities ads will be displayed.
Marketers can now select languages, “ethnic affinity and various life events such as people who have recently moved to a particular place or got a new job.
Advertisers who want to target the newly engaged can narrow that down to engagements within one year or within three months. There are even options to target baby boomers, video game console players, early or late adopters of technology, fans of specific sports teams or people who go on cruises.
This is called interest-based advertising, and Facebook says “many companies already do this.”
A user can opt out of this program. But this won’t mean that you won’t get any ads. The ads won’t just be relevant to you.
Here’s a short video explaining hidden Facebook interest list.
Facebook is one of the most popular advertising platform available us today. And why not! After all, from companies to individuals, everyone can reach a great number of people just by sitting at one place.
So it is really important for everyone, especially digital marketers and growth hackers to stay up to date with what is going on with Facebook!
Here are the top 4 latest updates by Facebook:
The 20% image text rule is gone
I am sure many have felt the irritation caused by the ‘stupid’ 20% image text rule. Like me, many marketers must have used the Grid Image Checker Tool. We had to ensure that only 5 squares out of 25 squares (5X5 grid) contained text.
According to Afsheen Ali, Product Marketing Manager at Facebook:
Our research has shown that people demonstrate a preference for ads with less text. Previously, if 20% of an ad image’s area was text, it was not approved to run on Facebook, Instagram or the Audience Network. We are shifting to a new solution to improve this experience which allows advertisers more flexibility while still allowing us to maintain an enjoyable experience for people. –Afsheen Ali, Product Marketing Manager at Facebook
Now Facebook is trying to eliminate this constraint. The new rule considers the amount of text as OK, Low, Medium or High.
The great part of this is that it does not completely prohibit the ad with more text. It just reduces the reach.
Facebook has introduced the option to upload 360° Photos and share them with your friends. It is really exciting to see the entire surrounding as experienced by someone!
“We’re improving photos on Facebook so that people can share more immersive views of their world. For the first time, you can now easily share 360 photos on Facebook. This medium enables new opportunities for creativity, and we’re excited to see what kinds of 360° photos get shared on Facebook. –Andy Huang, a product manager at Facebook
The audience network will move beyond Facebook
Up till now, marketers had the maximum available reach as the number of Facebook users worldwide (1.65 billion approx.).
Now Facebook is planning to expand its reach by allowing third-party apps to display advertisements and these ads will be visible to anyone who has ever visited Facebook.
This will allow marketers to reach more people. According to the Wall Street Journal, Facebook will use a mix of cookie tracking, its own buttons and plugins and other data to track and identify non-users on third-party websites.
Facebook added maps to its Local Awareness Ads
Store Visits is a new metric added to Facebook’s Ads Reporting tool. Yes. You read it right. Now marketers can track how many store visits did a particular ad drove.
There are mainly 2 main features that help you to track the above parameter:
Map card- You can enter a map pin for your business location, distance to business, hours of operation and a direction link.
Call to action button- Such as Get Directions, Call Now, Learn More, etc.
The store locator shows a map of all of the locations that a business has nearby. People can click on the map in the advert to view information about nearby locations. Without leaving the advert or app, they can view the address, opening times, phone number, website and estimated travel time for each store. Facebook
Here’s a short video explaining the Facebook maps.
I have decided to write a new post every month for major social media networks. Please give your opinions in the comment section below.
The marketing world is new, exciting and continuously changing, or to use a better word, evolving. If you look at any job site today you’ll come across job titles that did not even exist few years back. Digital marketing professionals are being sought actively by organizations to help them grow and compete in this digital era.
So, if you’re currently looking for a new marketing job, it would be wise to brush up on your digital knowledge and expertise.
In a recent survey by the Online Marketing Institute, 750 employers were asked about the talent and skills they are looking for. Here are the results:
Analytics: 76 percent said this skill is important or very important
Email Marketing: 73 percent said this skill is important or very important
Content Marketing: 68 percent said this skill is important or very important
Social Media: 67 percent said this skill is important or very important
We have taken this survey as base and added some more which we think are also important.
With so much data being generated every second, analyzing this using proper tools such as Google Analytics is a must have skill.
What use is all your knowledge if you don’t know how it is impacting your strategy or if your strategy is actually working and you are meeting your goals!
You’ll need to not only implement strong inbound and outbound digital strategies, but also analyze them regularly and use those insights to constantly improve.
Do you run a business? Do you manage a blog page? Do you run a Facebook page? Then you must have come across Facebook Ads at some point. Yes, Facebook ads are those which appear on your Facebook wall. It may appear as a proper ad on the right side of the page or as a page/post like ad between the posts.
If you want quality followers, users and customers and want to make your brand popular on Facebook, you have to run ads. Facebook has made it so simple and effortless to reach millions of users worldwide. You can sit in your bathroom and still reach out to the other side of the world. You can create a Facebook campaign with bare minimum qualifications within minutes.
If creating a Facebook campaign is so simple then why do most of the ad managers struggle with it? The reason is lack of experience. Finding the right audience, ads, interest targeting and budget to spend are the main criteria that make or break a Facebook campaign.
Few people have proper experience with Facebook Ads, since it is relatively a new field. We are here to help you understand more about FB Ads.
You can create a Facebook Ad for the 5 categories- Page, Page Posts, Website, Events and Apps. So before we get into tips and tricks, you have to decide why you want to do an ad. Do you want more likes on your page or a particular post? Do you care about mobile app installs or want to send traffic to your website?
Now once you have decided what the ad is for, here are few tips that will help you maximize the return on money spent on the ads.
Think Of a Clear Call-To-Action (CTA)
You have to tell people what to do! If you say “check us out”, people will surely ignore you. But if you say “Get the deal” or “Sign Up now”, people might actually do it.
If you have a strong CTA, it will definitely improve your results!
Be Smart and Target Your Ads
This is the trickiest part. Many people forget to do it (like we did on our 1st try) but most marketers don’t target correctly! You spend your ad budget in a matter of minutes & get nothing in return.
You have to keep in mind the target audience- age, gender, interests, demographics and much more before you approve a Facebook ad
Keywords are the Key
Keywords are called so because they are the key- words! Keywords are the little but important things that will make sure that your ad gets proper visibility.
Use keyword planner to find related words. This will help you make the campaign more effective and successful.
Recently Facebook changed its video tagging. There also you need to add some tags which can be helpful while deciding what keywords to use.
Set Daily Budget
Facebook gives you an option to set a daily budget. Setting a daily budget has its advantages.
Firstly you won’t have to deal with manually managing the ad every day.
Secondly by setting an affordable amount, you’ll not feel budget burden!
We think that a daily budget of $5 is ideal and will give a good amount of reach and impressions.
Facebook’s 20-Percent Rule
Any Facebook Ad that has image it can contain text that amounts to 20% of the entire image space.
There are third party tools that can help you with checking whether you have exceeded this limit or not. (see image below)
If you are not careful, Facebook will find you and kill, well not you, but your ad for sure!
Choose High Quality Images
Images are very powerful. It is useless to create an ad with image in it.
And that is why it is really important to choose an image which is crisp, clear and eye catching.
FYI- Facebook ad images display at a resolution of 100 pixels wide x 72 pixels tall.
Identify the best Time to Run Your Ad
On Facebook, not everyone is online at the same time. Some check Facebook during working hours (bored), some during night, some during afternoons and some are always online! So how do you make sure maximum people see your Ad?
According to the timezone of your targeted area, run your Ad. Do some research and find the usage peak hours and then promote your Facebook Ad.
You can check all Facebook statistics in one place at Socialbakers. Also check out 200 Amazing Facebook Statistics (January 2016) at Expandedramblings.