Understanding User Explorer Reporting: Google Analytics Latest Feature

User Explorer Reporting In Google Analytics

google analytics

The Google release notes for April 11, 2016 bought a nice little surprise. Google has introduced a new feature named User Explorer Reporting. It is quite an awesome feature that shows very specific visitor interactions across the website.

What Is User Explorer?

According to Google’s latest release notesConfusedUser Explorer Reporting is a new set of reports in Google Analytics lets you perform analysis of anonymized individual interactions with your websites and apps.

User Explorer utilizes existing anonymous Google Analytics data to deliver incremental insights that marketers need to improve and optimize their sites and apps.

The feature is now available in the Audience sections. Anonymous Client ID and User ID will be surfaced in this report as a part of the release.

Too much technical? Alright lets simplify things like we always do!

User Explorer Reporting GuideUSer Explorer

You can find this report by navigating to Audience menu > User Explorer in your Google Analytics view.

Landing Page Overview

After you click, you will see the following screen.

USer Explorer

As you can see, you now have access to information based on individual users (client ids).
Client Id is a unique ID that Analytics assigns to each device from which users engage your content. Of course you won’t be able to know who the actual user is, but you get a better idea as to what a particular user stats are.

You will also notice a box (like a chess) below the date range option on top left. This is an important feature that lets you control the sample size of the number of sessions used to calculate this report.

User Report

In Analytics, sampling can occur in your reports, during your data collection, or in both places. Sampling your traffic allows for accurate reporting without a decrease in processing speed.

All the other options like sessions, bounce rate are self explanatory. Lets dive deeper into the user reporting part.

Introduction to User ReportUser Report

The ‘user explorer’ report is made up of several individual ‘user reports’. Each client Id will give you an individual report. The report provides details about an individual user like attributes Acquisition date and Acquisition channel.

After selecting the 1st client id you will see the following screen.

User Group

Lets go through every thing in this page and understand what it means:

  1. It shows the date range for which you want to see the the report.
  2. It depicts the client id which you selected.
  3. This shows that the user was first acquired on 15th April, 2016.USer Group
  4. The user came directly to the website. (This can be social and organic)
  5. The device used to access the website was a Desktop (or Laptop).
  6. If you want to go back to the main user explorer page select this.
  7. This user has generated 106 sessions in total so far and has spent 31 hours 39 minutes and 40 seconds on the website. The user has not generated any revenue.
  8. You can combine two dates to form a segment to view common results.
  9. You can opt for how many filters you want to apply. It is better depicted in the image on right.
  10. You can select descending if you want to see report from finish to beginning or ascending if not.
  11. This shows the last time the user was active on your website and how many sessions took place. In this case the user last came on 20th May, 2016 and had 3 sessions.

Did you find any analysis that I have missed? Please write in the comments below.

How to use the ‘User Explorer’ reportquestion mark 1019820 960 720

Now once you know what a user report contains, the most important question still remains: What do I do with this? How to use the report?

With the report you can:

  1. Generate thousands of reports for each user.
  2. See which particular user is more active.
  3. See how many people are making a purchase completing a goal.
  4. Get a better understanding about the conversion path
  5. Sort the report by sessions, session duration, bounce rate, revenue, transactions and goal conversions
  6. Get report on Pageviews, Goals, E commerce and Events.

Hopefully you have a better understanding about this very useful feature. Please implement it yourself and if you face any challenge or have any questions, feel free to write to me.

Here is a short video by Measureschool explaining User Explorer. Enjoy!

Top Search Engine Optimization Tools 2016

Search Engine Optimization Tools

SEO Tools

Image Source: seowebanalyst.com

In this Digital Era, everything is related to marketing now. And with the scale of social media usage, it is understandable that digital marketers need appropriate ammunition. And since the battle is to bring visibility to your brand, SEO becomes the key factor that may decide the winner.

A digital marketing manager might be handling so many projects that it gets difficult for him to manually take care of each and every thing.

But what if I told you that this manual tasks can be converted to automated tasks! Yes, it is possible. With the growing technology, new tools and techniques have arrived which have simplified the routine tasks by automating and thus saving hours of work and frustration!

In this article, we have listed down top 6 Search Engine Optimization Tools.



Hootsuite is one of the best tools available right now. It suits all the needs of a small business, agency or startup.

How Hootsuite helps:Hootsuite

  • Generate leads and web traffic
  • Manage all your social networks in one place
  • Find new and relevant content to publish to your prospects, customers, and followers
  • Manage all your clients’ social accounts through one dashboard
  • Showcase results with professionally designed reports
  • Collaborate with your team members on client accounts
  • Grow your online community
  • Publish content to multiple social networks from one secure, web-based dashboard
  • Listen and respond to conversations about your brand and competition



DeepCrawl is the world’s most comprehensive website crawler. It helps you analyse your website DeepCrawlarchitecture to understand and monitor technical issues to improve SEO performance.

It lets you crawl test environments and compare them to your live site, to understand the impact of your changes prior to release.

For international sites, you can check which tags are correctly applied so that search engines serve results to users in the right language.

Also you can identify high performing pages on your website and learn how your architecture can further support their impact.


Google Search Console

Google Search Console is a free service offered by Google that helps you monitor and maintain your site’s presence in Google Search results.Google Search Engine Console

You don’t have to sign up for Search Console for your site to be included in Google’s search results, but doing so can help you understand how Google views your site and optimize its performance in search results.


Raven ToolsRaven Tools

Raven is being used by many digital marketers to schedule marketing reports, Manage SEO and marketing campaigns. They provide more than 25 tools which include:

  • Marketing reports
  • SEO Auditor
  • Research Central
  • Keyword Rankings
  • Social Media




SEMrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research.

Using SEMrush you can:

  • Analyze data on more than 48 million domains and 106 million keywords
  • Uncover your competitors’ organic and paid search strategies
  • Find the most profitable keywords for your website
  • They provide analytics reports, Tools and Project Assistance



Analyze websites, track social media, build backlinks – Ahrefs has you covered.

This tool provides option to track your backlinks, keywords, brand mentions and know what your competitors are doing.


Image Source: searchlaboratory.com

There are various tools that you get with Ahrefs. Major tools are:

  • Site Explorer
  • Positions Explorer
  • Content Explorer
  • Position Tracker
  • Crawl Report
  • Ahrefs Alerts


These are some of the top tools being used worldwide. Of course there will be numerous others. If you find any awesome tool, please mention in the comments below.

We’ll shortly do a post on best WordPress plugins to improve SEO.

For now, here’s a video by Amy Schmittauer on what she thinks is best plugin for SEO on WordPress.

How Search Engine Works? Google, Bing or Any Other

Google Search


Internet means Google (at least for most of us!). It is the default page and first place to look for information. “Google It” as they say. You just type literally anything and Google won’t disappoint you!

Here’s a screenshot of a simple search query that we ran. The results it is showing are about 1,98,00,000 results and that too in 1.03 seconds. That’s crazy!

Google Search

So do you have an idea how Google or any other search engine is able to find so many relevant results (read websites) for you in such a short duration?

The reason why it is important to have knowledge about this is that it helps you in managing your SEO better. Only if you have a working knowledge of how search engines work, you’ll be able to make Digital Marketing strategies work the way you want it.

In a nutshell there are three stages associated with any search engine:

  1. Crawling– content is discovered;
  2. Indexing– where content is analysed and stored in databases
  3. Retrieval–  where the query submitted by a user fetches relevant results in the form of pages.



The journey of search enSpidergine begins with crawling. Crawling includes scanning the site and getting every information available which includes page title, images, keywords in the website and pages the website links to.

And all this is done using crawlers or bots or spiders. This bot or a spider searches every website available, very very very quickly! It then adds the list to a database in addition to re-crawling the websites to double check. It catches any related websites with matching keywords, websites linked to other sites. But if your content is not in the homepage but is present after many clicks, the bot may five up and your website may not show up the search pages.



The next and perhaps one of the most crucial tasks is taking all the data wDatabasehich is crawled and put it in a huge database. Just to give an idea how big the database is for every
search, imagine a library big huge number of books. Now you have to make a list of the books, authors, and their titles. And now imagine you doing this for all the libraries in the world! Sounds mind boggling. Right? But this example is a very small scale version of what Google does!

All the data is stored in vast data centers around the world. Hers an image of a data center.



This is the last step and the one which determines whether users come to your website of not. It is what you see after you type in the search query. The search engine tries to display the results based on the crawlers’ judgement of relevancy of the content to the user.

Different search engines differ in this step. Some use keywords as the deciding factor while others work with advanced options of keyword proximity, age of the content.

Google Search Result

Few years back this was a very simple process following a simple transparent logic. After entering the keywords, search engines looked at website titles, post titles, keywords within the website content and superficially looked at the number of links leading to the website.

But now the algorithms that drive search rankings are quite refined. To give you an idea here’s a video by Google explaining how search works.

seo digitalenthu

SEO or Search Engine Optimization- The Introduction

SEO Simplified!

SEO refers to Search Engine Optimization and is one of the important aspects of Digital Marketing. It is the name given to the process that attempts to improve search engine rankings in Google.seo digitalenthuA simple example: if you want to buy sports shoes online. You go to Google and use the keyword “Buy sports shoes”. As shown in the image, the reason why Jabong is at the top and Amazon is second, is SEO!

All search engines (Google, Bing, Yahoo, etc.) have search results which are shown to the user. These results are ranked on the basis of relevancy. This is another comprehensive study as to how Google ranks pages.


How SEO Works?

In short, Google bots search for the relevant content (shared in blogs, Facebook posts, Tweets, etc.) and these bots pick up the authority signals which determines page authority of a website. Higher the page authority of a website, higher Google rank and better probability of getting achieve a high ranking on search engine return pages (SERPs).



What Affects SEO?

A website can ensure a good SEO strategy by incorporating search engine friendly elements into a website. And it is not that difficult.seo digitalenthu

Just keep the following things in mind:

  1. Write quality content.
  2. Distribute and publicize your content.
  3. The community interacts and shares your content.
  4. Links to the content are built on other sites.
  5. Your online reputation increases, and with more people “talking” about you, your rank goes up.

To read about SEO Checklist for your website, click here.

Types of SEO

seo digitalenthu

In a nutshell, SEO can be categorized in:

White Hat SEO                     Black Hat SEO

On Page SEO                         Off Page SEO    

Paid SEO                                 Unpaid SEO


Please read all the components of the SEO to get more comprehensive knowledge about SEO.

Here’s a short video by Viral Cast Media which will help you understand it better!


Remember SEO is a gradual process. You can bypass the right way, but it won’t get you far. It will give only temporary results. So be patient & expect results in 6-12 months!