Must Have Digital Marketing Skills for 2016

Why Digital Marketing Skills Are Important

The marketing world is new, exciting and continuously changing, or to use a better word, evolving. If you look at any job site today you’ll come across job titles that did not even exist few years back. Digital marketing professionals are being sought actively by organizations to help them grow and compete in this digital era.

So, if you’re currently looking for a new marketing job, it would be wise to brush up on your digital knowledge and expertise.

digital marketing skills
Image Source- http://www.itbusiness.ca

In a recent survey by the Online Marketing Institute, 750 employers were asked about the talent and skills they are looking for. Here are the results:

  1. Analytics: 76 percent said this skill is important or very important
  2. Email Marketing: 73 percent said this skill is important or very important
  3. Content Marketing: 68 percent said this skill is important or very important
  4. Social Media: 67 percent said this skill is important or very important

We have taken this survey as base and added some more which we think are also important.


Data Analysisdata analysis

With so much data being generated every second, analyzing this using proper tools such as Google Analytics is a must have skill.

What use is all your knowledge if you don’t know how it is impacting your strategy or if your strategy is actually working and you are meeting your goals!

You’ll need to not only implement strong inbound and outbound digital strategies, but also analyze them regularly and use those insights to constantly improve.


SEO (Search Engine Optimization)

If you have not read our post on what is SEO,  how SEO works and best SEO tools, stop right here and read them.

SEO

SEO is one of the most important skill one has to learn in order to compete for a high paying digital marketing job.

You must have a grasp of SEO, Sitemaps and also know how to work with tools like MOZ, SEMrush and other tools to identify customers’ search behaviors and the competitive landscape.


Social Media Advertising

It is predicted that by 2016 there will be $25 billion spent on social advertising in 2016.

This figures alone tell us how important digital advertising is. And since most of the digital space is concentrated around Facebook a<img class="wp-image-884 alignleft" src="http://www.digitalenthu.com/wp-content/uploads/2016/04/Social-media-123.jpg" alt="social media 123" width="281" height="187" srcset="http://www.digitalenthu.com/wp-content/uploads/2016/04/Social-media-123.jpg 960w, http://www.digitalenthu.com/wp-content/uploads/2016/04/Social-media-123-300×200.jpg 300w, http://www.digitalenthu achat de viagra g.com/wp-content/uploads/2016/04/Social-media-123-768×512.jpg 768w, http://www.digitalenthu.com/wp-content/uploads/2016/04/Social-media-123-660×440.jpg 660w, http://www.digitalenthu.com/wp-content/uploads/2016/04/Social-media-123-450×300.jpg 450w” sizes=”(max-width: 281px) 100vw, 281px” />nd Twitter, knowing how to use these two platforms to build a strong digital presence is really important.

You can read about tips to create successful Faceboofacebook marketingk ad campaign here.

Digital marketers need to understand how to develop a strong social media presence to help bolster their brands and further their marketing goals.

Facebook & Twitter advertising, Google AdWords are the main areas that one needs to master (or at least have some experience) if you plan to bloom in the digital marketing space.


Email Marketingemail marketing

Email Marketing is not just sending out bulk emails. It has evolved and has much more to it.

You have to optimize your e-mails according to a strategy formed and testing it, analyzing what is working and what is not and refining the strategy based on that.

If you have heard about distribution list, you must know how important it is to develop one and to generate more business opportunities using e-mail nurturing.


Content Marketing

Content is the king. Your SEO, e-mail marketing and social media skills are of no use if you don’t know what to write.

Content marketing consists of writing e-mails, press releases, website copy, proposals, social posts. And as you can understand these are the basics of digital marketing.

content marketing 2

If your website doesn’t have appropriate content, search engines won’t show your company;’s name in the top. And in today’s world getting visibility is the most difficult task.

If you want to learn how Google search works click here. This will give you more clarity why content is one of the most important aspects of digital marketing.


Master these skills and you’ll thanks yourself later when you roam around in your luxury car making your friends jealous! Ready to make a switch?

Here’s a short video by Mondo on hot digital marketing skills in demand along with the salary guide. 

Top 5 Digital Marketing Courses in India

Best Training Institutes For Digital Marketing in India

Digital Marketing is one such field where you can learn everything online. And if you apply the digital marketing techniques to your website, you can have experience as well. In short you can become a digital marketing expert

digital marketing trainingBut attending a proper course and getting certified never hurt anyone. A good digital marketing training course will give you proper guidance and help you in getting ahead of your colleagues.

We have identified top 5 institues in India that will help in in this exciting journey of digital world.


Digital Vidya

Digital Vidya is Asia’s leading Digital Marketing Company built exclusively for digital marketing training. It was founded in 2009 by Pradeep Chopra and Kapil Nakra.

digital vidya

Top credentials to their name are:

  • Offering digital marketing training programs since 2009
  • Trained 12,000+ people from 6000+ organizations across 25+ countries
  • Conducted 700+ digital marketing training programs
  • CDMM course offered in association with Vskills, a Govt. of India initiative
  • 115+ hours of instructor-led, live sessions
  • Digital marketing training partner for Google & Microsoft Partners in India

There are 8 certification courses available on their website. CDMM – Certified Digital Marketing Master Course is their flagship course.

  • Cost- Rs 49, 900 + Service tax
  • Duration- 115 hours (160 days approx.)

Digital Vidya has more than 15 lead trainers and 7 guest trainers. You can check out their list of trainers here.


Digital Academy India

Digital Academy of India has been acquired by Digital Vidya but still it runs as a separate entity. They have trained more than 5,000 people so far in this field.

digital academy

They offer only 3 courses. Certification Program in Digital Marketing is their flagship course which contains the following modules:

digital academy 1

 

  • Introduction to Digital Marketing
  • Website Optimization and Usability
  • Search Engine Marketing (SEM)
  • Digital Display Advertising
  • YouTube Advertising
  • Social Media Marketing (SMM)
  • Search Engine Optimization (SEO)
  • Mobile Marketing
  • Affiliate Marketing
  • Email Marketing
  • Lead Generation for Business
  • Web Analytics
  • Integrated Digital Marketing Communications (IMC)

The content for the training for Digital Academy is probably provided by Digital Vidya.

  • Cost- Rs.39,990 plus taxes
  • Duration- 54 hours (17 weeks)

SimpliLearn

SimpliLearn is another emerging institute which offer quality training. They have more than 100 certification courses. They offer both online and offline training.simplilearn

Their flagship course in digital marketing is named- Advanced Online Marketing Certification Training.

  • Cost- The program costs Rs.49,999 plus taxes and it contains 7 courses.
  • Duration-175+ hours of e-learning (180 days).

The educational materials and the certification will be provided by OMCP.org.


AIMA

AIMA, the All India Management Association, also provide digital marketing training. But they also use content and course material provided by Digital Vidya.aima

AIMA’s digital marketing course consists of the following modules:

  • Orientation to Digital Marketing
  • Search engine Optimization(SEO)
  • Search Engine Marketing(SEM)/Google
  • Analytics and Display ads
  • Social Media Marketing
  • Email Marketing
  • Web Analytics

As you can see, the course covers all the major areas of digital marketing.

  • Cost- Rs. 36, 000 plus taxes
  • Duration- 30 hours 4 hours on Saturdays and Sundays (90 days)

EduPristine

EduPristine is another well-known training firm in India. Only recently they have launched their digital marketing course.

The course will cover:edupristine

  • Introduction To Digital Marketing
  • Google Analytics
  • Search Engine Optimization
  • Search Engine Marketing(SEM) Framework
  • Strategy of Social Media Marketing
  • Framework of Email Marketing & Going mobile
  • Lead Management
  • Live Project

The only drawback is that they offer classroom training.

  • Cost- Rs. 33, 000 plus taxes
  • Duration- 12 days

So now you know which are the best institutes which can help you master digital marketing concepts. So choose wisely!

Here’s a short video by Dig Digit which will give you an idea how important digital marketing is in the Indian market.

Top 5 Digital Marketing Trends in 2016

Digital Marketing Trends 2016

Digital Marketing Trends

2015 was the year of video marketing. 2016 will definitely be intriguing because it will be all the more exciting in terms of Digital Marketing Trends.

Why Digital Marketing is so important in today’s business, you ask! According to a Gartner survey, marketers no longer see digital as a distinct marketing discipline and marketers are moving to “digitally led business models.” So it is either stay updated and stay ahead or fall behind!

The best way to beat your competition this year is to stay on the top of your game, and this list will help you do just that.


Social Advertising

This year is set to be the year when the digital ad spending iSocial Medias set to cross all previous records. It is finally going to surpass TV advertising budget.

According to Interpublic Group’s Magna Global, in 2015 digital ad spend will have grown 17.2% (to $160 billion), and 13.5% in 2016, surpassing TV as the biggest advertising platform in 2017.

So that is why Social Advertising is on the top of our list. Digital marketers cannot afford to ignore this important digital trend in 2016.

eMarketer predicts social network ad spending will reach $35.98 billion in 2017, which will make up 16% of all global digital ad spend.

Here is our 3 point guide for marketers to leverage social media:

Social Image

Deciding the platform

If you are in the photography business or sell handicrafts, you should focus more on Instagram and Pinterest. If you are in B2B business, use Facebook’s target promotion to reach the intended audience.

Be smart

Use analytics to determine what is working and what is not. This will help you allocate the funds effectives, giving you maximum results.

Action Oriented Ads

If you ask users to engage with the ads using call-to-action buttons, it will lead to a better response and yield better results


Facebook Messenger for Business

After Facebook’s announcement of launching Messenger for business in March 2015, which would allow B2B and B2C transactions, the entire Digital Marketing space is very excited.

Facebook’s user base (over 700 misllion and growing at 40% in 2014-15, according to Luxury Daily) could be the deciding factor in making or breaking a business.

Facebook Messenger

Facebook has also made it possible for the users to install a Facebook messenger box on their websites to utilize it in a similar manner as a website live chat box.

As we can see the sincerity of Facebook to make an impact in the Digital Marketing world and the popularity of the social media giant, this is a weapon that digital marketers need to use to win the digital marketing war!


App Indexing

Google has changed the world of Digital Marketing and is a pioneer in thMobile appse field. In April Google changed its algorithm to reward mobile friendly websites. It also started to use information provided by indexed apps as a factor in search rankings.

Now one cannot afford not to have a strong working app which complied by the rules of Google. This is important because Google will drop app content in the mobile search results.

In 2016, if a business is not succeed in Digital Marketing space if apps are not responsive, friendly and convenient to use.


Mobile

Mobiles, once again, will dominate the desktops in 2016 in terms of usage. In 2015, mobile usage surged partly because of Google’s decision to include a site friendliness in search engine rankings.

Mobile Web

Google is obviously anticipating that mobile traffic will dominate. It’s already happening: this year, more people used mobile search than web search in 10 different countries.


WearablesWearables

Wearable is another technology that will surprise most in 2016. Imagine a small device which you carry around your wrist 24 x 7. How much information will the marketers be able to gather! Such a small device and such a big impact.

As devices continue to rule our world, wearable technology is predicted to see an adoption rate of 28% in 2016, according to HubSpot.

What does this mean for marketers? More data on every move your target buyer is making. The Internet of things will continue to become more and more important to marketers in 2016.


There are many more trends that can be discussed. But for a startup, individual or small business, these are enough. If a business has to succeed, it has to keep the above points in mind.

Her’s a video  by Hoppin Online Marketing beautifully describing Digital Marketing trends of 2015-16

 

Top Search Engine Optimization Tools 2016

Search Engine Optimization Tools

SEO Tools

Image Source: seowebanalyst.com

In this Digital Era, everything is related to marketing now. And with the scale of social media usage, it is understandable that digital marketers need appropriate ammunition. And since the battle is to bring visibility to your brand, SEO becomes the key factor that may decide the winner.

A digital marketing manager might be handling so many projects that it gets difficult for him to manually take care of each and every thing.

But what if I told you that this manual tasks can be converted to automated tasks! Yes, it is possible. With the growing technology, new tools and techniques have arrived which have simplified the routine tasks by automating and thus saving hours of work and frustration!

In this article, we have listed down top 6 Search Engine Optimization Tools.

 

Hootsuite

Hootsuite is one of the best tools available right now. It suits all the needs of a small business, agency or startup.

How Hootsuite helps:Hootsuite

  • Generate leads and web traffic
  • Manage all your social networks in one place
  • Find new and relevant content to publish to your prospects, customers, and followers
  • Manage all your clients’ social accounts through one dashboard
  • Showcase results with professionally designed reports
  • Collaborate with your team members on client accounts
  • Grow your online community
  • Publish content to multiple social networks from one secure, web-based dashboard
  • Listen and respond to conversations about your brand and competition

 

DeepCrawl

DeepCrawl is the world’s most comprehensive website crawler. It helps you analyse your website DeepCrawlarchitecture to understand and monitor technical issues to improve SEO performance.

It lets you crawl test environments and compare them to your live site, to understand the impact of your changes prior to release.

For international sites, you can check which tags are correctly applied so that search engines serve results to users in the right language.

Also you can identify high performing pages on your website and learn how your architecture can further support their impact.

 

Google Search Console

Google Search Console is a free service offered by Google that helps you monitor and maintain your site’s presence in Google Search results.Google Search Engine Console

You don’t have to sign up for Search Console for your site to be included in Google’s search results, but doing so can help you understand how Google views your site and optimize its performance in search results.

 

Raven ToolsRaven Tools

Raven is being used by many digital marketers to schedule marketing reports, Manage SEO and marketing campaigns. They provide more than 25 tools which include:

  • Marketing reports
  • SEO Auditor
  • Research Central
  • Keyword Rankings
  • Social Media

 

SEMrush

SEMrush

SEMrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research.

Using SEMrush you can:

  • Analyze data on more than 48 million domains and 106 million keywords
  • Uncover your competitors’ organic and paid search strategies
  • Find the most profitable keywords for your website
  • They provide analytics reports, Tools and Project Assistance

 

Ahrefs

Analyze websites, track social media, build backlinks – Ahrefs has you covered.

This tool provides option to track your backlinks, keywords, brand mentions and know what your competitors are doing.

ahrefs

Image Source: searchlaboratory.com

There are various tools that you get with Ahrefs. Major tools are:

  • Site Explorer
  • Positions Explorer
  • Content Explorer
  • Position Tracker
  • Crawl Report
  • Ahrefs Alerts

 

These are some of the top tools being used worldwide. Of course there will be numerous others. If you find any awesome tool, please mention in the comments below.

We’ll shortly do a post on best WordPress plugins to improve SEO.

For now, here’s a video by Amy Schmittauer on what she thinks is best plugin for SEO on WordPress.

How Search Engine Works? Google, Bing or Any Other

Google Search

Google

Internet means Google (at least for most of us!). It is the default page and first place to look for information. “Google It” as they say. You just type literally anything and Google won’t disappoint you!

Here’s a screenshot of a simple search query that we ran. The results it is showing are about 1,98,00,000 results and that too in 1.03 seconds. That’s crazy!

Google Search

So do you have an idea how Google or any other search engine is able to find so many relevant results (read websites) for you in such a short duration?

The reason why it is important to have knowledge about this is that it helps you in managing your SEO better. Only if you have a working knowledge of how search engines work, you’ll be able to make Digital Marketing strategies work the way you want it.

In a nutshell there are three stages associated with any search engine:

  1. Crawling– content is discovered;
  2. Indexing– where content is analysed and stored in databases
  3. Retrieval–  where the query submitted by a user fetches relevant results in the form of pages.

 

Crawling

The journey of search enSpidergine begins with crawling. Crawling includes scanning the site and getting every information available which includes page title, images, keywords in the website and pages the website links to.

And all this is done using crawlers or bots or spiders. This bot or a spider searches every website available, very very very quickly! It then adds the list to a database in addition to re-crawling the websites to double check. It catches any related websites with matching keywords, websites linked to other sites. But if your content is not in the homepage but is present after many clicks, the bot may five up and your website may not show up the search pages.

 

Indexing

The next and perhaps one of the most crucial tasks is taking all the data wDatabasehich is crawled and put it in a huge database. Just to give an idea how big the database is for every
search, imagine a library big huge number of books. Now you have to make a list of the books, authors, and their titles. And now imagine you doing this for all the libraries in the world! Sounds mind boggling. Right? But this example is a very small scale version of what Google does!

All the data is stored in vast data centers around the world. Hers an image of a data center.

 

Retrieval

This is the last step and the one which determines whether users come to your website of not. It is what you see after you type in the search query. The search engine tries to display the results based on the crawlers’ judgement of relevancy of the content to the user.

Different search engines differ in this step. Some use keywords as the deciding factor while others work with advanced options of keyword proximity, age of the content.

Google Search Result

Few years back this was a very simple process following a simple transparent logic. After entering the keywords, search engines looked at website titles, post titles, keywords within the website content and superficially looked at the number of links leading to the website.

But now the algorithms that drive search rankings are quite refined. To give you an idea here’s a video by Google explaining how search works.

How SEO Works? Download SEO Checklist

Understanding SEO!

SEO checklist
S.No Common SEO issues Importance
1 Title Tag For google bots to search the website
2 Meta Description For google bots to search the website
3 Google Search Results Preview How our website looks in google search
4 W3C Validation Test W3C is an organization that was created in order to develop and maintain the standards of the Internet
5 <h1> Headings Status Help to indicate the important topics of your page to search engines
6 <h2> Headings Status Help to describe the sub-topics of your webpage to search engines
7 Robots.txt Test It tells bots which pages to access and index on your website and which pages not to
8 Sitemap Test For navigation and  inform search engines immediately about any changes on your site
9 Underscores in Links Test  Overuse of hyphens and underscores in URLs can be seen as spammy
10 Image Alt Test If image doesn’t load, it provides alternate information
11 Google Analytics Test For analytics and giving more authentication to website
12 Favicon Test Easier for users to navigate to our website through bookmarks
13 SEO Friendly URL Test Easier for bots to search our website
14 Social Media Check More accurate relevancy for  searches
15 HTML Page Size Test (Code to text ratio) faster page loading time
16 Page Cache Test Cached pages serve up static html and avoid potentially time consuming queries to your database
17 Flash Test  Flash content does not work well on mobile devices, and is difficult for crawlers to interpret.
18 Nested Tables Test This speeds up page loading time and optimizes the user experience.
19 Frameset Test Absence of frames helps in indexing by bots
20 URL Canonicalization Test Bots might think of it as spam
21 HTTPS Test Security
22 Safe Browsing test Security
23 Server Signature Test Turning off server sigature is good for security
24 Libwww-perl Access Test  By blocking access from libwww-perl you can eliminate many simpler attacks
25 Media Query Responsive Test This is base for responsive design functionalities
26 Mobile compatible Mobile browsing

As we read on SEO Simplified, SEO is all about optimising a site so that it reaches highest possible rank whenever a user does an organic search.  Remember, it is not same as a paid search marketing. If you have to spend money to appear on the top of a page, you are doing Search Engine Marketing (as shown in the picture). Although both SEO and SEM are related, they are not the same.

Before understanding how SEO works, you have to know how search engines work. In short, Search Engines use an algorithm to check the relevancy of the website and the content to a search term or keyword that a user has entered. The algorithm check for the trustworthiness, originality, and quality of the content being presented.

SEO

So, for the SEO strategy to work best you have to ensure that your content is awesome! You should not put any irrelevant content just to get the visitors. It will backfire! If you have a Title tag, URL, Awesome content and Image text attributes managed, half of your work is done.

To read the complete SEO Checklist click here.

A Digital Marketer has to keep this thing in mind while making SEO Strategy.

Here’s a short video by Digital Resource on how SEO works to help you understand the concept better.

 

seo digitalenthu

SEO or Search Engine Optimization- The Introduction

SEO Simplified!

SEO refers to Search Engine Optimization and is one of the important aspects of Digital Marketing. It is the name given to the process that attempts to improve search engine rankings in Google.seo digitalenthuA simple example: if you want to buy sports shoes online. You go to Google and use the keyword “Buy sports shoes”. As shown in the image, the reason why Jabong is at the top and Amazon is second, is SEO!

All search engines (Google, Bing, Yahoo, etc.) have search results which are shown to the user. These results are ranked on the basis of relevancy. This is another comprehensive study as to how Google ranks pages.

 

How SEO Works?

In short, Google bots search for the relevant content (shared in blogs, Facebook posts, Tweets, etc.) and these bots pick up the authority signals which determines page authority of a website. Higher the page authority of a website, higher Google rank and better probability of getting achieve a high ranking on search engine return pages (SERPs).

 

 

What Affects SEO?

A website can ensure a good SEO strategy by incorporating search engine friendly elements into a website. And it is not that difficult.seo digitalenthu

Just keep the following things in mind:

  1. Write quality content.
  2. Distribute and publicize your content.
  3. The community interacts and shares your content.
  4. Links to the content are built on other sites.
  5. Your online reputation increases, and with more people “talking” about you, your rank goes up.

To read about SEO Checklist for your website, click here.

Types of SEO

seo digitalenthu

In a nutshell, SEO can be categorized in:

White Hat SEO                     Black Hat SEO

On Page SEO                         Off Page SEO    

Paid SEO                                 Unpaid SEO

 

Please read all the components of the SEO to get more comprehensive knowledge about SEO.

Here’s a short video by Viral Cast Media which will help you understand it better!

 

Remember SEO is a gradual process. You can bypass the right way, but it won’t get you far. It will give only temporary results. So be patient & expect results in 6-12 months!

rfwbs-sliderfwbs-sliderfwbs-sliderfwbs-slide