Must Have Digital Marketing Skills for 2016

Why Digital Marketing Skills Are Important

The marketing world is new, exciting and continuously changing, or to use a better word, evolving. If you look at any job site today you’ll come across job titles that did not even exist few years back. Digital marketing professionals are being sought actively by organizations to help them grow and compete in this digital era.

So, if you’re currently looking for a new marketing job, it would be wise to brush up on your digital knowledge and expertise.

digital marketing skills
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In a recent survey by the Online Marketing Institute, 750 employers were asked about the talent and skills they are looking for. Here are the results:

  1. Analytics: 76 percent said this skill is important or very important
  2. Email Marketing: 73 percent said this skill is important or very important
  3. Content Marketing: 68 percent said this skill is important or very important
  4. Social Media: 67 percent said this skill is important or very important

We have taken this survey as base and added some more which we think are also important.

Data Analysisdata analysis

With so much data being generated every second, analyzing this using proper tools such as Google Analytics is a must have skill.

What use is all your knowledge if you don’t know how it is impacting your strategy or if your strategy is actually working and you are meeting your goals!

You’ll need to not only implement strong inbound and outbound digital strategies, but also analyze them regularly and use those insights to constantly improve.

SEO (Search Engine Optimization)

If you have not read our post on what is SEO,  how SEO works and best SEO tools, stop right here and read them.


SEO is one of the most important skill one has to learn in order to compete for a high paying digital marketing job.

You must have a grasp of SEO, Sitemaps and also know how to work with tools like MOZ, SEMrush and other tools to identify customers’ search behaviors and the competitive landscape.

Social Media Advertising

It is predicted that by 2016 there will be $25 billion spent on social advertising in 2016.

This figures alone tell us how important digital advertising is. And since most of the digital space is concentrated around Facebook a<img class="wp-image-884 alignleft" src="" alt="social media 123" width="281" height="187" srcset=" 960w,×200.jpg 300w, http://www.digitalenthu achat de viagra×512.jpg 768w,×440.jpg 660w,×300.jpg 450w” sizes=”(max-width: 281px) 100vw, 281px” />nd Twitter, knowing how to use these two platforms to build a strong digital presence is really important.

You can read about tips to create successful Faceboofacebook marketingk ad campaign here.

Digital marketers need to understand how to develop a strong social media presence to help bolster their brands and further their marketing goals.

Facebook & Twitter advertising, Google AdWords are the main areas that one needs to master (or at least have some experience) if you plan to bloom in the digital marketing space.

Email Marketingemail marketing

Email Marketing is not just sending out bulk emails. It has evolved and has much more to it.

You have to optimize your e-mails according to a strategy formed and testing it, analyzing what is working and what is not and refining the strategy based on that.

If you have heard about distribution list, you must know how important it is to develop one and to generate more business opportunities using e-mail nurturing.

Content Marketing

Content is the king. Your SEO, e-mail marketing and social media skills are of no use if you don’t know what to write.

Content marketing consists of writing e-mails, press releases, website copy, proposals, social posts. And as you can understand these are the basics of digital marketing.

content marketing 2

If your website doesn’t have appropriate content, search engines won’t show your company;’s name in the top. And in today’s world getting visibility is the most difficult task.

If you want to learn how Google search works click here. This will give you more clarity why content is one of the most important aspects of digital marketing.

Master these skills and you’ll thanks yourself later when you roam around in your luxury car making your friends jealous! Ready to make a switch?

Here’s a short video by Mondo on hot digital marketing skills in demand along with the salary guide. 

How SEO Works? Download SEO Checklist

Understanding SEO!

SEO checklist
S.No Common SEO issues Importance
1 Title Tag For google bots to search the website
2 Meta Description For google bots to search the website
3 Google Search Results Preview How our website looks in google search
4 W3C Validation Test W3C is an organization that was created in order to develop and maintain the standards of the Internet
5 <h1> Headings Status Help to indicate the important topics of your page to search engines
6 <h2> Headings Status Help to describe the sub-topics of your webpage to search engines
7 Robots.txt Test It tells bots which pages to access and index on your website and which pages not to
8 Sitemap Test For navigation and  inform search engines immediately about any changes on your site
9 Underscores in Links Test  Overuse of hyphens and underscores in URLs can be seen as spammy
10 Image Alt Test If image doesn’t load, it provides alternate information
11 Google Analytics Test For analytics and giving more authentication to website
12 Favicon Test Easier for users to navigate to our website through bookmarks
13 SEO Friendly URL Test Easier for bots to search our website
14 Social Media Check More accurate relevancy for  searches
15 HTML Page Size Test (Code to text ratio) faster page loading time
16 Page Cache Test Cached pages serve up static html and avoid potentially time consuming queries to your database
17 Flash Test  Flash content does not work well on mobile devices, and is difficult for crawlers to interpret.
18 Nested Tables Test This speeds up page loading time and optimizes the user experience.
19 Frameset Test Absence of frames helps in indexing by bots
20 URL Canonicalization Test Bots might think of it as spam
21 HTTPS Test Security
22 Safe Browsing test Security
23 Server Signature Test Turning off server sigature is good for security
24 Libwww-perl Access Test  By blocking access from libwww-perl you can eliminate many simpler attacks
25 Media Query Responsive Test This is base for responsive design functionalities
26 Mobile compatible Mobile browsing

As we read on SEO Simplified, SEO is all about optimising a site so that it reaches highest possible rank whenever a user does an organic search.  Remember, it is not same as a paid search marketing. If you have to spend money to appear on the top of a page, you are doing Search Engine Marketing (as shown in the picture). Although both SEO and SEM are related, they are not the same.

Before understanding how SEO works, you have to know how search engines work. In short, Search Engines use an algorithm to check the relevancy of the website and the content to a search term or keyword that a user has entered. The algorithm check for the trustworthiness, originality, and quality of the content being presented.


So, for the SEO strategy to work best you have to ensure that your content is awesome! You should not put any irrelevant content just to get the visitors. It will backfire! If you have a Title tag, URL, Awesome content and Image text attributes managed, half of your work is done.

To read the complete SEO Checklist click here.

A Digital Marketer has to keep this thing in mind while making SEO Strategy.

Here’s a short video by Digital Resource on how SEO works to help you understand the concept better.


Digital Marketing DigitalEnthu

Digital Marketing Simplified!

What is Digital Marketing?

Digital Marketing is a term being used widely and I am sure most of you must have heard about it. But very few people actually know what it really means.

Digital marketing, simply put, is marketing in 2016 since almost every marketing tactic has a digital aspect to it. It is a term used to describe the integrated marketing services used to attract, engage and convert customers online.

What does Digital Marketing consist of?

Ever heard of Content Marketing, SEO, SEM, Social Media Marketing and Online Advertising, Google Analytics Analysis, Online Traffic etc.? Every single one of them is an individual and comprehensive part of Digital Marketing.

Apart from the Internet (social media being the primary channel), digital marketing includes promotional efforts using mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television, radio channels and much more.

Digital Marketing is seen as the grouping of push and pull Internet technologies to implement marketing campaigns. Digital Marketing not only promotes a product/ service, it also consists of the analysis of the marketing campaigns to understand what is working for the organization and what is not.

And this is real time analysis which consists of many factors such as what is being viewed, how often, how long, as well as other actions such as responses rates and purchases made.

How is the analysis done?Analysis digitalenthu

Analysis of any Digital Marketing campaign cannot be done without the appropriate tools. There are numerous Digital Marketing tools in the market like Google Analytics, Sprout Social, Alexa etc. We’ll discuss these sometime later.



Here’s a short video by SAS Software which will help you guys further in understanding the concept!


Remember that digital marketing is different for every business. The strategy of an e-commerce company will never be same as that of an IT firm or a social media company or an educational institute.

This is a relatively new field and is constantly evolving with new technologies being created all the time.