Must Have Digital Marketing Skills for 2016

Why Digital Marketing Skills Are Important

The marketing world is new, exciting and continuously changing, or to use a better word, evolving. If you look at any job site today you’ll come across job titles that did not even exist few years back. Digital marketing professionals are being sought actively by organizations to help them grow and compete in this digital era.

So, if you’re currently looking for a new marketing job, it would be wise to brush up on your digital knowledge and expertise.

digital marketing skills
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In a recent survey by the Online Marketing Institute, 750 employers were asked about the talent and skills they are looking for. Here are the results:

  1. Analytics: 76 percent said this skill is important or very important
  2. Email Marketing: 73 percent said this skill is important or very important
  3. Content Marketing: 68 percent said this skill is important or very important
  4. Social Media: 67 percent said this skill is important or very important

We have taken this survey as base and added some more which we think are also important.

Data Analysisdata analysis

With so much data being generated every second, analyzing this using proper tools such as Google Analytics is a must have skill.

What use is all your knowledge if you don’t know how it is impacting your strategy or if your strategy is actually working and you are meeting your goals!

You’ll need to not only implement strong inbound and outbound digital strategies, but also analyze them regularly and use those insights to constantly improve.

SEO (Search Engine Optimization)

If you have not read our post on what is SEO,  how SEO works and best SEO tools, stop right here and read them.


SEO is one of the most important skill one has to learn in order to compete for a high paying digital marketing job.

You must have a grasp of SEO, Sitemaps and also know how to work with tools like MOZ, SEMrush and other tools to identify customers’ search behaviors and the competitive landscape.

Social Media Advertising

It is predicted that by 2016 there will be $25 billion spent on social advertising in 2016.

This figures alone tell us how important digital advertising is. And since most of the digital space is concentrated around Facebook a<img class="wp-image-884 alignleft" src="" alt="social media 123" width="281" height="187" srcset=" 960w,×200.jpg 300w, http://www.digitalenthu achat de viagra×512.jpg 768w,×440.jpg 660w,×300.jpg 450w” sizes=”(max-width: 281px) 100vw, 281px” />nd Twitter, knowing how to use these two platforms to build a strong digital presence is really important.

You can read about tips to create successful Faceboofacebook marketingk ad campaign here.

Digital marketers need to understand how to develop a strong social media presence to help bolster their brands and further their marketing goals.

Facebook & Twitter advertising, Google AdWords are the main areas that one needs to master (or at least have some experience) if you plan to bloom in the digital marketing space.

Email Marketingemail marketing

Email Marketing is not just sending out bulk emails. It has evolved and has much more to it.

You have to optimize your e-mails according to a strategy formed and testing it, analyzing what is working and what is not and refining the strategy based on that.

If you have heard about distribution list, you must know how important it is to develop one and to generate more business opportunities using e-mail nurturing.

Content Marketing

Content is the king. Your SEO, e-mail marketing and social media skills are of no use if you don’t know what to write.

Content marketing consists of writing e-mails, press releases, website copy, proposals, social posts. And as you can understand these are the basics of digital marketing.

content marketing 2

If your website doesn’t have appropriate content, search engines won’t show your company;’s name in the top. And in today’s world getting visibility is the most difficult task.

If you want to learn how Google search works click here. This will give you more clarity why content is one of the most important aspects of digital marketing.

Master these skills and you’ll thanks yourself later when you roam around in your luxury car making your friends jealous! Ready to make a switch?

Here’s a short video by Mondo on hot digital marketing skills in demand along with the salary guide. 

Top 5 Digital Marketing Courses in India

Best Training Institutes For Digital Marketing in India

Digital Marketing is one such field where you can learn everything online. And if you apply the digital marketing techniques to your website, you can have experience as well. In short you can become a digital marketing expert

digital marketing trainingBut attending a proper course and getting certified never hurt anyone. A good digital marketing training course will give you proper guidance and help you in getting ahead of your colleagues.

We have identified top 5 institues in India that will help in in this exciting journey of digital world.

Digital Vidya

Digital Vidya is Asia’s leading Digital Marketing Company built exclusively for digital marketing training. It was founded in 2009 by Pradeep Chopra and Kapil Nakra.

digital vidya

Top credentials to their name are:

  • Offering digital marketing training programs since 2009
  • Trained 12,000+ people from 6000+ organizations across 25+ countries
  • Conducted 700+ digital marketing training programs
  • CDMM course offered in association with Vskills, a Govt. of India initiative
  • 115+ hours of instructor-led, live sessions
  • Digital marketing training partner for Google & Microsoft Partners in India

There are 8 certification courses available on their website. CDMM – Certified Digital Marketing Master Course is their flagship course.

  • Cost- Rs 49, 900 + Service tax
  • Duration- 115 hours (160 days approx.)

Digital Vidya has more than 15 lead trainers and 7 guest trainers. You can check out their list of trainers here.

Digital Academy India

Digital Academy of India has been acquired by Digital Vidya but still it runs as a separate entity. They have trained more than 5,000 people so far in this field.

digital academy

They offer only 3 courses. Certification Program in Digital Marketing is their flagship course which contains the following modules:

digital academy 1


  • Introduction to Digital Marketing
  • Website Optimization and Usability
  • Search Engine Marketing (SEM)
  • Digital Display Advertising
  • YouTube Advertising
  • Social Media Marketing (SMM)
  • Search Engine Optimization (SEO)
  • Mobile Marketing
  • Affiliate Marketing
  • Email Marketing
  • Lead Generation for Business
  • Web Analytics
  • Integrated Digital Marketing Communications (IMC)

The content for the training for Digital Academy is probably provided by Digital Vidya.

  • Cost- Rs.39,990 plus taxes
  • Duration- 54 hours (17 weeks)


SimpliLearn is another emerging institute which offer quality training. They have more than 100 certification courses. They offer both online and offline training.simplilearn

Their flagship course in digital marketing is named- Advanced Online Marketing Certification Training.

  • Cost- The program costs Rs.49,999 plus taxes and it contains 7 courses.
  • Duration-175+ hours of e-learning (180 days).

The educational materials and the certification will be provided by


AIMA, the All India Management Association, also provide digital marketing training. But they also use content and course material provided by Digital Vidya.aima

AIMA’s digital marketing course consists of the following modules:

  • Orientation to Digital Marketing
  • Search engine Optimization(SEO)
  • Search Engine Marketing(SEM)/Google
  • Analytics and Display ads
  • Social Media Marketing
  • Email Marketing
  • Web Analytics

As you can see, the course covers all the major areas of digital marketing.

  • Cost- Rs. 36, 000 plus taxes
  • Duration- 30 hours 4 hours on Saturdays and Sundays (90 days)


EduPristine is another well-known training firm in India. Only recently they have launched their digital marketing course.

The course will cover:edupristine

  • Introduction To Digital Marketing
  • Google Analytics
  • Search Engine Optimization
  • Search Engine Marketing(SEM) Framework
  • Strategy of Social Media Marketing
  • Framework of Email Marketing & Going mobile
  • Lead Management
  • Live Project

The only drawback is that they offer classroom training.

  • Cost- Rs. 33, 000 plus taxes
  • Duration- 12 days

So now you know which are the best institutes which can help you master digital marketing concepts. So choose wisely!

Here’s a short video by Dig Digit which will give you an idea how important digital marketing is in the Indian market.

Top Search Engine Optimization Tools 2016

Search Engine Optimization Tools

SEO Tools

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In this Digital Era, everything is related to marketing now. And with the scale of social media usage, it is understandable that digital marketers need appropriate ammunition. And since the battle is to bring visibility to your brand, SEO becomes the key factor that may decide the winner.

A digital marketing manager might be handling so many projects that it gets difficult for him to manually take care of each and every thing.

But what if I told you that this manual tasks can be converted to automated tasks! Yes, it is possible. With the growing technology, new tools and techniques have arrived which have simplified the routine tasks by automating and thus saving hours of work and frustration!

In this article, we have listed down top 6 Search Engine Optimization Tools.



Hootsuite is one of the best tools available right now. It suits all the needs of a small business, agency or startup.

How Hootsuite helps:Hootsuite

  • Generate leads and web traffic
  • Manage all your social networks in one place
  • Find new and relevant content to publish to your prospects, customers, and followers
  • Manage all your clients’ social accounts through one dashboard
  • Showcase results with professionally designed reports
  • Collaborate with your team members on client accounts
  • Grow your online community
  • Publish content to multiple social networks from one secure, web-based dashboard
  • Listen and respond to conversations about your brand and competition



DeepCrawl is the world’s most comprehensive website crawler. It helps you analyse your website DeepCrawlarchitecture to understand and monitor technical issues to improve SEO performance.

It lets you crawl test environments and compare them to your live site, to understand the impact of your changes prior to release.

For international sites, you can check which tags are correctly applied so that search engines serve results to users in the right language.

Also you can identify high performing pages on your website and learn how your architecture can further support their impact.


Google Search Console

Google Search Console is a free service offered by Google that helps you monitor and maintain your site’s presence in Google Search results.Google Search Engine Console

You don’t have to sign up for Search Console for your site to be included in Google’s search results, but doing so can help you understand how Google views your site and optimize its performance in search results.


Raven ToolsRaven Tools

Raven is being used by many digital marketers to schedule marketing reports, Manage SEO and marketing campaigns. They provide more than 25 tools which include:

  • Marketing reports
  • SEO Auditor
  • Research Central
  • Keyword Rankings
  • Social Media




SEMrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research.

Using SEMrush you can:

  • Analyze data on more than 48 million domains and 106 million keywords
  • Uncover your competitors’ organic and paid search strategies
  • Find the most profitable keywords for your website
  • They provide analytics reports, Tools and Project Assistance



Analyze websites, track social media, build backlinks – Ahrefs has you covered.

This tool provides option to track your backlinks, keywords, brand mentions and know what your competitors are doing.


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There are various tools that you get with Ahrefs. Major tools are:

  • Site Explorer
  • Positions Explorer
  • Content Explorer
  • Position Tracker
  • Crawl Report
  • Ahrefs Alerts


These are some of the top tools being used worldwide. Of course there will be numerous others. If you find any awesome tool, please mention in the comments below.

We’ll shortly do a post on best WordPress plugins to improve SEO.

For now, here’s a video by Amy Schmittauer on what she thinks is best plugin for SEO on WordPress.