Tips to Create Successful Facebook Ad Campaign

Why Run Facebook Ad?


Do you run a business? Do you manage a blog page? Do you run a Facebook page? Then you must have come across Facebook Ads at some point. Yes, Facebook ads are those which appear on your Facebook wall. It may appear as a proper ad on the right side of the page or as a page/post like ad between the pofacebook ads 2sts.

If you want quality followers, users and customers and want to make your brand popular on Facebook, you have to run ads. Facebook has made it so simple and effortless to reach millions of users worldwide. You can sit in your bathroom and still reach out to the other side of the world. You can create a Facebook campaign with bare minimum qualifications within minutes.

If creating a Facebook campaign is so simple then why do most of the ad managers struggle with it? The reason is lack of experience. Finding the right audience, ads, interest targeting and budget to spend are the main criteria that make or break a Facebook campaign.

facebook ads 1Few people have proper experience with Facebook Ads, since it is relatively a new field. We are here to help you understand more about FB Ads.

You can create a Facebook Ad for the 5 categories- Page, Page Posts, Website, Events and Apps. So before we get into tips and tricks, you have to decide why you want to do an ad. Do you want more likes on your page or a particular post? Do you care about mobile app installs or want to send traffic to your website?

Now once you have decided what the ad is for, here are few tips that will help you maximize the return on money spent on the ads.

Think Of a Clear Call-To-Action (CTA)call to action

You have to tell people what to do! If you say “check us out”, people will surely ignore you. But if you say “Get the deal” or “Sign Up now”, people might actually do it.

If you have a strong CTA, it will definitely improve your results!

Be Smart and Target Your Ads

This is the trickiest part. Many people forget to do it (like we did on our 1st try) but most marketers don’t target correctly! You spend your ad budget in a matter of minutes & get nothing in return.

facebook target

You have to keep in mind the target audience- age, gender, interests, demographics and much more before you approve a Facebook ad

Keywords are the Keyfacebook keywords

Keywords are called so because they are the key- words! Keywords are the little but important things that will make sure that your ad gets proper visibility.

Use keyword planner to find related words. This will help you make the campaign more effective and successful.

Recently Facebook changed its video tagging. There also you need to add some tags which can be helpful while deciding what keywords to use.

Set Daily Budget

budgetFacebook gives you an option to set a daily budget. Setting a daily budget has its advantages.

Firstly you won’t have to deal with manually managing the ad every day.

Secondly by setting an affordable amount, you’ll not feel budget burden!

We think that a daily budget of $5 is ideal and will give a good amount of reach and impressions.

Facebook’s 20-Percent Rule

Any Facebook Ad that has image it can contain text that amounts to 20% of the entire image space.

There are third party tools that can help you with checking whether you have exceeded this limit or not. (see image below)

facebook ad grid

Image Source-

If you are not careful, Facebook will find you and kill, well not you, but your ad for sure!

Choose High Quality Imagesquality

Images are very powerful. It is useless to create an ad with image in it.

And that is why it is really important to choose an image which is crisp, clear and eye catching.

FYI- Facebook ad images display at a resolution of 100 pixels wide x 72 pixels tall.

Identify the best Time to Run Your Ad

On Facebook, not everyone is online at the same time. Some check Facebook during working hours (bored), some during night, some during afternoons and some are always online! So how do you make sure maximum people see your Ad?time

According to the timezone of your targeted area, run your Ad. Do some research and find the usage peak hours and then promote your Facebook Ad.

You can check all Facebook statistics in one place at Socialbakers. Also check out 200 Amazing Facebook Statistics (January 2016) at Expandedramblings.


Here’s a short video by Karen Yankovich on how to target for Facebook Ads. 

Best Digital Marketing Tips For Startups

Digital Marketing Tips

Many people have requested me to write about what Digital Marketing tips and tricks they should use for their startups. Today if you are not digitally active, you cannot survive. If you are expecting some sort of magic tip that will take you to the top, close the page.

The truth is there are no cheats or shortcuts for the Digital Marketing. That being said, it is not too difficult to understand how Digital Marketing works and implement the strategy to grow your startup.

The main issue that companies face in today’s competitive environment is gaining visibility. Remember you are competing with millions of marketing messages that users get bombarded with every day. Apart from that, for a startup funds is also a bottleneck. You have to be smart in utilizing the money.

So what a marketer has to do to make the startup a digital success? Here are some points to guide you:

Get on Social Media

This is a no brainer. You just can’t beat the competition withoutsocial media social media presence. It is also one of the most efficient and cost effective way to reach millions of users.

According to Over 75% of all Internet users use social media. This should give you an idea how important the Social Media is. 

It will give you the platform to promote, engage with the users. Also you can use Social Media for promotion and customer service.


Frequency and Consistency is the key


So you have come on Social Media.  Now what? Simple- Post on Facebook, Tweet on Twitter, Pin on Pinterest. You get the idea.

But be regular with your posts. Identify the best time to target the users (using analytics and research) and post consistently. Keep the messages to the topic. Do not divert. For example it would be disastrous if an IT firm starts posting about irrelevant topic, say, movies!

One more tip regarding the posts. Do not get over excited and flood the profile with content every 5 minutes. Maintain an optimal number of posts daily, on regular intervals.

Buffer App reports that the optimal number of posts to Facebook is between five and 10 times a week, Twitter is five tweets a day and LinkedIn and Google+ tied for one time a day.

Customer Focuscustomer focus

Remember you are sharing content for the customers. If you keep on promoting your brand/ product, customers will get fed up and ultimately stop following you.

Users have to feel that they are getting value out of the time they are investing in reading what you have shared.

So keep sharing information related to the business you are in. To give an example, a travel company will share information such as best places to visit in a region.


The social media users are your prospective customers. You have to leverage them and make them feel valuable.

Engage with users. If a user compliments or praises the services/ product, thank them. If a user doesn’t like your product and posts negative about you, don’t be afraid. Ask what went wrong and fix it.engagement

Best thing about this is that the users will feel that their opinion is being valued and that your company is empathetic.

You have the capability to turn a negative incident into a positive one. You have the opportunity to show users how good your customer service is!


Today if you have to reach the maximum audience you have to invest some amount in promotion as well.

Be it Facebook ads, Sponsored Tweets, Google AdWords or Premium services on LinkedIn, you have to pick a right platform and start promotion.

The best part is it is not expensive. A good number of people can be reached by investing just few dollars.


You must have heard- Content is the king. It is true! What good are your strategies if you are not able to convey your message to people!

Think about what you want to convey!content is kingPeople today have a very short attention span. With so much information available, it is very easy for a user to miss or ignore your message. If your content is not well formulated, you’ll struggle.

Keep the content to the point and be precise. Hire a good content writer that can help your company.

Be Creativebe creative

You must have seen infographics, short videos, memes, etc. getting viral on the internet. They serve better purpose of generating awareness about a brand than the usual (boring) text.

There are many free online services that you can use. For example explainer videos are one of the best ways to convey your message to the user.


growth How would you decide what users should see? What should they do after they land on your website? Or more importantly what is bringing users to your website?

For this thee are several free tools that a startup can use. For example Google Analytics is one of the best and most widely tool used to understand what is happening on your website.

Now you have an idea how to grow digitally. Keep in mind, it will take some time to get the desired results. Be patient and expect results in 6-12 months depending on your strategy.

Here’s a short video by iQuantumAustralia explaining few Digital Marketing tips.