Facebook For Advertising
Facebook is one of the most popular advertising platform available us today. And why not! After all, from companies to individuals, everyone can reach a great number of people just by sitting at one place.
So it is really important for everyone, especially digital marketers and growth hackers to stay up to date with what is going on with Facebook!
Here are the top 4 latest updates by Facebook:
The 20% image text rule is gone
I am sure many have felt the irritation caused by the ‘stupid’ 20% image text rule. Like me, many marketers must have used the Grid Image Checker Tool. We had to ensure that only 5 squares out of 25 squares (5X5 grid) contained text.
According to Afsheen Ali, Product Marketing Manager at Facebook:
Our research has shown that people demonstrate a preference for ads with less text. Previously, if 20% of an ad image’s area was text, it was not approved to run on Facebook, Instagram or the Audience Network. We are shifting to a new solution to improve this experience which allows advertisers more flexibility while still allowing us to maintain an enjoyable experience for people. –Afsheen Ali, Product Marketing Manager at Facebook
Now Facebook is trying to eliminate this constraint. The new rule considers the amount of text as OK, Low, Medium or High.
You can test your ad’s text density by using Facebook’s Text Overlay Tool.
Facebook has introduced the option to upload 360° Photos and share them with your friends. It is really exciting to see the entire surrounding as experienced by someone!
“We’re improving photos on Facebook so that people can share more immersive views of their world. For the first time, you can now easily share 360 photos on Facebook. This medium enables new opportunities for creativity, and we’re excited to see what kinds of 360° photos get shared on Facebook. –Andy Huang, a product manager at Facebook
The audience network will move beyond Facebook
Up till now, marketers had the maximum available reach as the number of Facebook users worldwide (1.65 billion approx.).
Now Facebook is planning to expand its reach by allowing third-party apps to display advertisements and these ads will be visible to anyone who has ever visited Facebook.
This will allow marketers to reach more people. According to the Wall Street Journal, Facebook will use a mix of cookie tracking, its own buttons and plugins and other data to track and identify non-users on third-party websites.
Facebook added maps to its Local Awareness Ads
Store Visits is a new metric added to Facebook’s Ads Reporting tool. Yes. You read it right. Now marketers can track how many store visits did a particular ad drove.
There are mainly 2 main features that help you to track the above parameter:
- Map card- You can enter a map pin for your business location, distance to business, hours of operation and a direction link.
- Call to action button- Such as Get Directions, Call Now, Learn More, etc.
The store locator shows a map of all of the locations that a business has nearby. People can click on the map in the advert to view information about nearby locations. Without leaving the advert or app, they can view the address, opening times, phone number, website and estimated travel time for each store. Facebook
Here’s a short video explaining the Facebook maps.
I have decided to write a new post every month for major social media networks. Please give your opinions in the comment section below.