Digital Marketing Trends 2016
2015 was the year of video marketing. 2016 will definitely be intriguing because it will be all the more exciting in terms of Digital Marketing Trends.
Why Digital Marketing is so important in today’s business, you ask! According to a Gartner survey, marketers no longer see digital as a distinct marketing discipline and marketers are moving to “digitally led business models.” So it is either stay updated and stay ahead or fall behind!
The best way to beat your competition this year is to stay on the top of your game, and this list will help you do just that.
According to Interpublic Group’s Magna Global, in 2015 digital ad spend will have grown 17.2% (to $160 billion), and 13.5% in 2016, surpassing TV as the biggest advertising platform in 2017.
So that is why Social Advertising is on the top of our list. Digital marketers cannot afford to ignore this important digital trend in 2016.
eMarketer predicts social network ad spending will reach $35.98 billion in 2017, which will make up 16% of all global digital ad spend.
Here is our 3 point guide for marketers to leverage social media:
Deciding the platform
If you are in the photography business or sell handicrafts, you should focus more on Instagram and Pinterest. If you are in B2B business, use Facebook’s target promotion to reach the intended audience.
Use analytics to determine what is working and what is not. This will help you allocate the funds effectives, giving you maximum results.
Action Oriented Ads
If you ask users to engage with the ads using call-to-action buttons, it will lead to a better response and yield better results
Facebook Messenger for Business
After Facebook’s announcement of launching Messenger for business in March 2015, which would allow B2B and B2C transactions, the entire Digital Marketing space is very excited.
Facebook’s user base (over 700 misllion and growing at 40% in 2014-15, according to Luxury Daily) could be the deciding factor in making or breaking a business.
Facebook has also made it possible for the users to install a Facebook messenger box on their websites to utilize it in a similar manner as a website live chat box.
As we can see the sincerity of Facebook to make an impact in the Digital Marketing world and the popularity of the social media giant, this is a weapon that digital marketers need to use to win the digital marketing war!
Google has changed the world of Digital Marketing and is a pioneer in the field. In April Google changed its algorithm to reward mobile friendly websites. It also started to use information provided by indexed apps as a factor in search rankings.
Now one cannot afford not to have a strong working app which complied by the rules of Google. This is important because Google will drop app content in the mobile search results.
In 2016, if a business is not succeed in Digital Marketing space if apps are not responsive, friendly and convenient to use.
Mobiles, once again, will dominate the desktops in 2016 in terms of usage. In 2015, mobile usage surged partly because of Google’s decision to include a site friendliness in search engine rankings.
Wearable is another technology that will surprise most in 2016. Imagine a small device which you carry around your wrist 24 x 7. How much information will the marketers be able to gather! Such a small device and such a big impact.
As devices continue to rule our world, wearable technology is predicted to see an adoption rate of 28% in 2016, according to HubSpot.
What does this mean for marketers? More data on every move your target buyer is making. The Internet of things will continue to become more and more important to marketers in 2016.
There are many more trends that can be discussed. But for a startup, individual or small business, these are enough. If a business has to succeed, it has to keep the above points in mind.